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From the Publisher
"generally fascinating and beneficial to the reader....I really enjoyed reading this book due to the clarity maintained throughout its presentation.... The book is extremely useful to the researchers in the field of science and technology, in particular, to the people in flavour and senspry science. As a flavour chemist, I recommend it for its scope, readability, value and importance." (International Journal of Food Science and Technology, 2006, 41, 865-866)
Consumer perception of the sense of taste is not yet fully understood, and this book provides a highly detailed insight in to the fundamental factors that may affect our preferences for particular foods and beverages.
This information may be simply applied into new product development, and thus could be highly prized. Marketing managers take note! (Food Australia (AIFST Journal), Vol 57, issue 6, June 2005)
"Flavor Perception will interest biologists, psychologists and food technologists , and will be an aid to food companies trying to boost sales of their products." (Food Magazine, 2004)"The book provides a state-of-the-art review of the current understanding of the key stages of flavour perception for those working in the flavor field, whether in the academic or industrial sector. In particular it is directed at food scientists and technologists, ingredients suppliers and sensory scientists." (Beverage & Food World, September 2004)