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Floriculture: Designing & Merchandising / Edition 3

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Overview

FLORICULTURE: DESIGNING AND MERCHANDISING, 3E is the ideal introduction to the floral design industry. Written in a concise, easy-to-follow manner, FLORICULTURE: DESIGNING AND MERCHANDISING, 3E includes step-by-step instructions, complete with illustrations and material lists for dozens of projects. Projects in this book are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs.

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Editorial Reviews

Booknews
Provides an introduction to the floral industry, along with basic instructions in the techniques of floral design and merchandising. Coverage is at a high school level, using large type and numerous, sometimes fuzzy b&w illustrations of arrangements. Topics range from careers in the retail flower business, design principles, and flower and plant selection and storage, to arrangements for holidays and weddings, pricing strategies, displays, delivery, and professional organizations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781435489356
  • Publisher: Cengage Learning
  • Publication date: 11/3/2010
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 448
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.80 (d)

Meet the Author

Charles P. Griner is a leader in the development of the original curriculum in Horticulture for the State of Georgia. He retired from Colquitt County High School, Moultrie, Georgia after 40 years in education. In 1978, Dr. Griner was named Colquitt County High School's Teacher of the Year and was Abraham Baldwin Agricultural College Alumni Association's Educator of the Year in 1997. He is also the recipient of the Lifetime Achievement Award from National Vocational Agriculture Teachers Association in 2003 and was elected to the Georgia Agricultural Education Hall of Fame in 2004. Dr. Griner has taught numerous workshops in Floral Design for Horticulture teachers and has taught numerous winners in state floral design competitions. He holds a Bachelor of Science Degree, a Master of Education Degree, and Educational Specialist Degrees in Agricultural Education from The University of Georgia. He earned a Doctorate Degree in Vocational Education from Virginia Polytechnic Institute and State University.

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Table of Contents

1. Exploring Careers in the Retail Flower Business. 2. The History of Floral Design. 3. Principles of Design. 4. Selection of Cut Flowers and Greens. 5. Conditioning and Storing Cut flowers and Greens. 6. Mechanics and Supplies Used in Floral Design. 7. Selecting Wire and Wiring Flowers. 8. Selecting Ribbons and Tying Bows. 9. Boutonnieres and Corsages. 10. Bud Vases. 11. Circular Arrangements. 12. Triangular Arrangements. 13. Line Arrangements. 14. Constructing Wreaths. 15. Holiday Arrangements. 16. Wedding Flowers. 17. Sympathy Flowers. 18. Drying Flowers. 19. Arranging Permanent Flowers. 20. Selecting Indoor Plants. 21. Decorating Potted Plants. 22. Pricing Strategies. 23. Selling in the Flower Shop. 24. Displays. 25 Delivery. 26. Professional Organizations.

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