Floriculture: Designing & Merchandising / Edition 2

Floriculture: Designing & Merchandising / Edition 2

by Dr. Charles P. Griner
     
 

ISBN-10: 0766815609

ISBN-13: 9780766815605

Pub. Date: 11/09/2000

Publisher: Cengage Learning


This comprehensive text offers students an introduction to the floral design industry. This text is pedagogically superior and includes objectives, competencies, terms to know, a comprehensive glossary, student activities, a self-evaluation, and a rating scale to enable students to evaluate their own work. It is written in a concise, easy-to-follow manner. It…  See more details below

Overview


This comprehensive text offers students an introduction to the floral design industry. This text is pedagogically superior and includes objectives, competencies, terms to know, a comprehensive glossary, student activities, a self-evaluation, and a rating scale to enable students to evaluate their own work. It is written in a concise, easy-to-follow manner. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials to help instructors maintain their budgets. It also includes suggestions for instructors on how to incorporate native materials to further reduce costs.

Product Details

ISBN-13:
9780766815605
Publisher:
Cengage Learning
Publication date:
11/09/2000
Edition description:
REV
Pages:
584
Product dimensions:
7.40(w) x 9.20(h) x 1.10(d)

Table of Contents


Preface, Acknowledgments, Unit 1: Exploring Careers in the Retail Flower Business. Unit 2: The History of Floral Design. Unit 3: Principles of Design. Unit 4: Selection of Cut Flowers and Greens. Unit 5: Conditioning and Storing Cut Flowers and Greens. Unit 6: Mechanics and Supplies Used in Floral Design. Unit 7: Selecting Wire and Wiring Flowers. unit 8: Selecting Ribbons and Typing Bows. Unit 9: Boutonnieres and Corsages. Unit 10: Bud Vases. Unit 11: Circular Arrangements. Unit 12: Triangular Arrangements. Unit 13: Line Arrangements. Unit 14: Constructing Wreaths. Unit 15: Holiday Arrangements. Unit 16: Wedding Flowers. Unit 17: Sympathy Flowers. Unit 18: Drying Flowers. Unit 19: Arranging Permanent Flowers. Unit 20: Selecting Indoor Plants. Unit 21: Decorating Potted Plants. Unit 22: Pricing Strategies. Unit 23: Selling in the Flower Shop. Unit 24: Displays. unit 25: Delivery. Unit 26: Professional Organizations. Appendix A: Cut Flowers. Appendix B: Cut Foliages. Appendix C: Dried Materials. Appendix D: Foliage Houseplants. Appendix E: Permanent Flowering Potted Plants. Appendix F: Temporary Flowering Potted Plants. Appendix G: Flower Arrangement Rating Scale. Glossary. Index.

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