Floriculture: Designing & Merchandising / Edition 2

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Overview

This comprehensive book offers an introduction to the floral design industry. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs. It is written in a concise, easy-to-follow manner that is appropriate even for readers with no background in floral design. The book includes a rating scale to enable readers to evaluate their own work. This highly illustrated floral design guide provides the instruction and inspiration necessary to create unique floral designs.
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Editorial Reviews

Booknews
Provides an introduction to the floral industry, along with basic instructions in the techniques of floral design and merchandising. Coverage is at a high school level, using large type and numerous, sometimes fuzzy b&w illustrations of arrangements. Topics range from careers in the retail flower business, design principles, and flower and plant selection and storage, to arrangements for holidays and weddings, pricing strategies, displays, delivery, and professional organizations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780766815605
  • Publisher: Cengage Learning
  • Publication date: 11/9/2000
  • Edition description: REV
  • Edition number: 2
  • Pages: 584
  • Product dimensions: 7.40 (w) x 9.20 (h) x 1.10 (d)

Meet the Author

Charles P. Griner is a leader in the development of the original curriculum in Horticulture for the State of Georgia. He retired from Colquitt County High School, Moultrie, Georgia after 40 years in education. In 1978, Dr. Griner was named Colquitt County High School's Teacher of the Year and was Abraham Baldwin Agricultural College Alumni Association's Educator of the Year in 1997. He is also the recipient of the Lifetime Achievement Award from National Vocational Agriculture Teachers Association in 2003 and was elected to the Georgia Agricultural Education Hall of Fame in 2004. Dr. Griner has taught numerous workshops in Floral Design for Horticulture teachers and has taught numerous winners in state floral design competitions. He holds a Bachelor of Science Degree, a Master of Education Degree, and Educational Specialist Degrees in Agricultural Education from The University of Georgia. He earned a Doctorate Degree in Vocational Education from Virginia Polytechnic Institute and State University.

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Table of Contents

Preface, Acknowledgments, Unit 1: Exploring Careers in the Retail Flower Business. Unit 2: The History of Floral Design. Unit 3: Principles of Design. Unit 4: Selection of Cut Flowers and Greens. Unit 5: Conditioning and Storing Cut Flowers and Greens. Unit 6: Mechanics and Supplies Used in Floral Design. Unit 7: Selecting Wire and Wiring Flowers. unit 8: Selecting Ribbons and Typing Bows. Unit 9: Boutonnieres and Corsages. Unit 10: Bud Vases. Unit 11: Circular Arrangements. Unit 12: Triangular Arrangements. Unit 13: Line Arrangements. Unit 14: Constructing Wreaths. Unit 15: Holiday Arrangements. Unit 16: Wedding Flowers. Unit 17: Sympathy Flowers. Unit 18: Drying Flowers. Unit 19: Arranging Permanent Flowers. Unit 20: Selecting Indoor Plants. Unit 21: Decorating Potted Plants. Unit 22: Pricing Strategies. Unit 23: Selling in the Flower Shop. Unit 24: Displays. unit 25: Delivery. Unit 26: Professional Organizations. Appendix A: Cut Flowers. Appendix B: Cut Foliages. Appendix C: Dried Materials. Appendix D: Foliage Houseplants. Appendix E: Permanent Flowering Potted Plants. Appendix F: Temporary Flowering Potted Plants. Appendix G: Flower Arrangement Rating Scale. Glossary. Index.
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