Flowers: Creative Design / Edition 7

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For nearly fifty years, this classic book has led the way in floral design. Flowers: Creative Design contains hundreds of suggestions on new, simpler, and quicker

methods of constructing floral pieces. Detailed instructions, profusely illustrated with more than 380 photographs and 150 sketches in progressive steps, will enable the experienced and not so experienced to produce work of professional quality.

This volume contains a wealth of information everyone, regardless of skill level, can use to add the elegance of flowers to their life. Florists, amateurs, hobbyists,

instructors, wedding and party planners, and those who simply appreciate beauty will be taken with the wealth of information in Flowers: Creative Design.

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Editorial Reviews

Phil Rulloda

Flowers: Creative Design is destined to be a classic. The magic of flowers in brought to life in this masterpiece. A must-have for your library.”--Phil Rulloda
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Product Details

  • ISBN-13: 9781585441716
  • Publisher: Texas A&M University Press
  • Publication date: 8/28/2001
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 375
  • Sales rank: 417,382
  • Product dimensions: 11.00 (w) x 8.50 (h) x 1.10 (d)

Meet the Author

JAMES L. JOHNSON, Distinguished Lecturer at Texas A&M University, is the current director of the Benz School of Floral Design and the Benz Gallery of Floral Art. Mr. Johnson, an Indiana florist for fourteen years before coming to Texas A&M Distinguished Faculty Achievement Award in Teaching and the College of Agriculture’s Honor Professor Award. He has also received the 2000 Frances Jones Poetker Award given by the American Horticulture Society, the Texas State Florists; Association’s Distinguished Achievement Award and the AIFD Award for Distinguished Service to the Floral Industry. Mr. Johnson holds AAF and AIFD memberships and is a co-author of the Professional Certified Florists program, the Texas Design Seminar, an accredited design program for Texas Garden Clubs Inc. flower show judges, and the AIFD Book of Floral Terminology. His ability to make good design principles and techniques understandable to the novice as well as the expert is unsurpassed.WILLIAM J. McKinley, JR. is the director of the floral design program at Kishwaukee College in Illinois and an associate instructor of the Benz School of Floral Design at Texas A&M University. He received his Masters degree from Texas A&M University and his Bachelor of Science degree from the University of Missouri. Mr. McKinley, also a former practicing florist, has extensive experience with floral care and handling and color techniques. He is current chairman of the AIFD National Student Membership and Artist in Residence Committee as well as the Illinois Floristry Educators Network, and he has also served on the AIFD International Committee. Mr. McKinley is a contributing editor for Flowers& magazine, authoring a column: ‘For Varieties Sake’.M. “BUDDY” BENZ, a 1932 graduate of Texas A&M University with a degree in landscape art and floriculture became an internationally known author, floral artist, lecturer, commentator, traveler, and collector of art from over the world. In 1946 he established the now famous Benz School of Floral Design. Mr. Benz was a charter member of the American Academy of Florists and the American Institute of Floral designers, receiving AIFD’s Award for Distinguished Service to the Floral Industry. In 1976 Texas A&M University bestowed it coveted Distinguished Alumnus Award upon him, recognizing all his many contributions to his field of endeavor.
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Table of Contents

Pt. 1 Elements and Principles of Design
Ch. 1 Introduction 3
Ch. 2 Elements of Design 6
Ch. 3 Principles of Design 26
Pt. 2 Design Styles
Ch. 4 Introduction 45
Ch. 5 Ikebana 53
Ch. 6 Vegetative 59
Ch. 7 Geometric 63
Ch. 8 Formalinear 93
Ch. 9 Parallel 94
Ch. 10 Interpretive 97
Ch. 11 Abstract 102
Pt. 3 Design Components
Ch. 12 Containers 104
Ch. 13 Flower and Foliage Forms 112
Ch. 14 Care and Handling of Cut Flowers and Foliage 119
Ch. 15 Design Mechanics 130
Ch. 16 Design Techniques 149
Ch. 17 Color Alternatives 157
Ch. 18 Preserving Flowers and Foliage 161
Pt. 4 Special Event Designs - Weddings and Parties
Ch. 19 Introduction 168
Ch. 20 Etiquette 170
Ch. 21 Procedures 173
Ch. 22 Ceremony Decorations 181
Ch. 23 Reception Decorations 208
Pt. 5 Personal Flower Designs
Ch. 24 Introduction 231
Ch. 25 Corsages, Boutonnieres, Hairpieces 233
Ch. 26 Wedding Bouquets 269
Pt. 6 Sympathy Designs
Ch. 27 Introduction 303
Ch. 28 Container Designs 305
Ch. 29 Standing Spray Designs 310
Ch. 30 Wreath Designs 317
Ch. 31 Set Piece and Fraternal Emblem Designs 323
Ch. 32 Casket Designs 329
Pt. 7 Flowering and Foliage Plants
Ch. 33 Introduction 340
Ch. 34 Care and Handling of Flowering and Foliage Plants 341
Ch. 35 Decorating Potted Plants 344
Ch. 36 Dish Gardens 351
Ch. 37 Selected Plant Recommendations 355
Ch. 38 Bonsai 358
Pt. 8 Glossary 361
Ch. 39 The History of Floral Art 371
Ch. 40 Flowers and Plants with Toxic Parts 372
Ch. 41 Flowers that are Edible 372
Pt. 9 Index 373
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