Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

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by James Wynbrandt
     
 

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Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation,

Overview

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Product Details

ISBN-13:
9781118040164
Publisher:
Wiley
Publication date:
12/17/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
304
Sales rank:
649,892
File size:
907 KB

Meet the Author

James Wynbrandt is a New York–based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane&Pilot, General Aviation News, Southern Aviator, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the New York Times, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.

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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
James Wynbrandt has penned a well-researched, colorful account of the life and guiding principles of commercial aviation pioneer David Neeleman. The book is written in a clear, straightforward style, and offers insights into what made discount carrier JetBlue an unlikely success. The book appears, however, to reflect Neeleman's artful capacity for generating positive publicity for himself. While this is not exactly a hagiography, once you have read it, you may well envision a halo floating above Neeleman's portrait on the book's jacket. Then again, as Muhammad Ali once said, 'If you can do it, it ain't braggin'.' Certainly, Neeleman's accomplishments rocked the commercial aviation industry, encouraging the major carriers to launch value-based alternatives such as Ted and Song. We recommend this book to professionals seeking useful ideas to help their businesses gain altitude.