Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry / Edition 1

Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry / Edition 1

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by James Wynbrandt
     
 

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ISBN-10: 0471756989

ISBN-13: 9780471756989

Pub. Date: 03/17/2006

Publisher: Wiley

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation,

Overview

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Product Details

ISBN-13:
9780471756989
Publisher:
Wiley
Publication date:
03/17/2006
Pages:
224
Sales rank:
505,368
Product dimensions:
6.00(w) x 9.00(h) x 0.69(d)

Table of Contents

Introduction 1

CHAPTER 1 The Journey Begins 7

CHAPTER 2 Have I Got a Deal for You 23

CHAPTER 3 Morris Air Spreads Its Wings 39

CHAPTER 4 Off to Southwest 55

CHAPTER 5 Opening Up New Skies 73

CHAPTER 6 A Different Kind of Airline 85

CHAPTER 7 Preparing for Departure 103

CHAPTER 8 JetBlue Takes Flight 121

CHAPTER 9 Making Air Travel Entertaining 139

CHAPTER 10 Keeping Customers Happy 151

CHAPTER 11 The Technology Advantage 163

CHAPTER 12 Getting the Word Out in Style 177

CHAPTER 13 Dealing with Disaster 193

CHAPTER 14 Preserving the Culture 213

CHAPTER 15 Looking to the Future 225

CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243

JetBlue Timeline 255

Acknowledgments 263

Notes 265

Index 289

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