Overview

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.
Flying Off Course has established itself over the years as...
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Flying Off Course

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Overview

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.
Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition is fully updated to include case studies of Easyjet, Ryanair, Buzz, Go, Virgin and British Airways.
It also includes new material on airline alliances, the rise of the low cost airlines, the impact of new technology on the business as well as how to deal with both eroding passenger confidence and the possible worsening of the global economic slowdown post-September 11th.
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Product Details

  • ISBN-13: 9780203995266
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 8/15/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: REV
  • Edition number: 3
  • Pages: 384
  • File size: 3 MB

Table of Contents

List of tables
List of illustrations
Acknowledgements
List of abbreviations
Introduction 1
1 Characteristics and trends in airline operations 4
2 Traditional bilateralism: a highly regulated industry 26
3 Liberalisation: open markets and open skies 48
4 The structure of airline costs 75
5 Determinants of airline costs 101
6 The economics of passenger charters 151
7 Airline marketing: the role of passenger demand 180
8 Forecasting demand 208
9 Product planning 236
10 Pricing policies and fare structures 264
11 The economics of air freight 300
App.: Freedoms of the air 336
Glossary of common air transport terms 337
Bibliography 340
Index 345
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