Flying off Course / Edition 3

Flying off Course / Edition 3

by Rigas Doganis
     
 

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in… See more details below

Overview

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition is fully updated to include case studies of Easyjet, Ryanair, Buzz, Go, Virgin and British Airways.

It also includes new material on airline alliances, the rise of the low cost airlines, the impact of new technology on the business as well as how to deal with both eroding passenger confidence and the possible worsening of the global economic slowdown post-September 11th.

Product Details

ISBN-13:
9780415213240
Publisher:
Taylor & Francis
Publication date:
10/28/2002
Edition description:
REV
Pages:
368
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

Table of Contents

List of tables
List of illustrations
Acknowledgements
List of abbreviations
Introduction1
1Characteristics and trends in airline operations4
2Traditional bilateralism: a highly regulated industry26
3Liberalisation: open markets and open skies48
4The structure of airline costs75
5Determinants of airline costs101
6The economics of passenger charters151
7Airline marketing: the role of passenger demand180
8Forecasting demand208
9Product planning236
10Pricing policies and fare structures264
11The economics of air freight300
App.: Freedoms of the air336
Glossary of common air transport terms337
Bibliography340
Index345

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