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Flying off Course / Edition 3
     

Flying off Course / Edition 3

by Rigas Doganis
 

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ISBN-10: 041521324X

ISBN-13: 9780415213240

Pub. Date: 10/28/2002

Publisher: Taylor & Francis

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in

Overview

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition is fully updated to include case studies of Easyjet, Ryanair, Buzz, Go, Virgin and British Airways.

It also includes new material on airline alliances, the rise of the low cost airlines, the impact of new technology on the business as well as how to deal with both eroding passenger confidence and the possible worsening of the global economic slowdown post-September 11th.

Product Details

ISBN-13:
9780415213240
Publisher:
Taylor & Francis
Publication date:
10/28/2002
Edition description:
REV
Pages:
368
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

Table of Contents

Introduction 1. Characteristics and trends in airline operations 2. Traditional bilateralism - A highly regulated industry 3. Liberalisation - Open markets and open skies 4. The structure of airline costs 5. Determinants of airline costs 6. The economics of passenger charters 7. Airline marketing - The role of passenger demand 8. Forecasting demand 9. Product planning 10. Pricing policies and fare structures 11. The economics of sir freight Appendices Bibliography

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