Focus Group Interviews in Education and Psychology / Edition 1

Focus Group Interviews in Education and Psychology / Edition 1

by Sharon R. Vaughn
     
 

ISBN-10: 0803958935

ISBN-13: 9780803958937

Pub. Date: 01/18/1996

Publisher: SAGE Publications

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.

Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze

Overview

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.

Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing 'trial runs' of the techniques discussed.

Product Details

ISBN-13:
9780803958937
Publisher:
SAGE Publications
Publication date:
01/18/1996
Edition description:
New Edition
Pages:
184
Product dimensions:
6.00(w) x 9.00(h) x 0.42(d)

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