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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.
Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing 'trial runs' of the techniques discussed.
The book contains no figures.
|List of Tables|
|2||Why Use Focus Group Interviews in Educational and Psychological Research?||12|
|3||Application of Focus Group Interviews for Educational and Psychological Research||22|
|4||Preparing for the Focus Group||36|
|5||Selection of Participants||56|
|6||Role of the Moderator||74|
|8||Putting It All Together: Steps in Conducting Focus Group Interviews||118|
|9||Use of Focus Groups With Children and Adolescents||128|
|10||Potential Abuses of Focus Group Interviews||144|
|About the Authors||173|