Focus Group Research


The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.

Read More Show Less
... See more details below
Hardcover (Four-Volume Set)
$1,000.00 price
Other sellers (Hardcover)
  • All (3) from $670.00   
  • New (3) from $670.00   
Sending request ...


The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.

Read More Show Less

Product Details

Meet the Author

Graham Walden is a full professor at The Ohio State University, and subject librarian for Communication, Germanic Languages and Literatures, and Government Documents. For the first twenty years of his academic career, his primary research interest in the broadest sense was the field of interviewing with a specific focus on survey literature. In the last seven years, his interest has shifted to the literature of focus groups publishing widely on the topic. In 2006 he received the American Library Association, Association of College and Research Libraries (ACRL), Marta Lange/CQ Press Award for distinguished contributions to bibliography and information service in law/political science.

Read More Show Less

Table of Contents

Definitions, Characteristics and Overview Studies
Focus Group Interview - Charles Basch
An Underutilized Research Technique for Improving Theory and Practice in Health Education
Focus Groups - Peggy Yuhas Byers and James Wilcox
A Qualitative Opportunity for Researchers
The Method Is the Message - Michael Delli Carpini and Bruce Williams
Focus Groups as a Method of Social, Psychological and Political Inquiry
Focus Groups - David Morgan and Margaret Spanish
A New Tool for Qualitative Research
Focus Groups - David Morgan
Focus Group Methodology - Sue Wilkinson
A Review
The Validity and Reliability of Focus Groups as a Research Method in Adult Education - Nicoleta Chioncel et al
Terminology and Typology
The Group-Depth Interview - Alfred Goldman
The Group Interview in Social Research - James Frey and Andrea Fontana
A Rose by Any Other Name May Smell as Sweet but 'Group Discussion' Is not Another Name for a 'Focus Group' nor Should It Be - Clive Boddy
Historical Context
The Group Interview - Emory Bogardus
The Focused Interview - Robert Merton and Patricia Kendall
The Focused Interview and Focus Groups - Robert Merton
Continuities and Discontinuities
Conducting Focus Group Sessions - Evelyn Folch-Lyon and John Trost
Making Sense of Focus Groups - Rosaline Barbour
The Secret Life of Focus Groups - Raymond Lee
Robert Merton and the Diffusion of a Research Method
Research Applications
'It's Good to Talk' - Alan Johnson
The Focus Group and the Sociological Imagination
Focus Groups - George Kamberelis and Greg Dimitriadis
Strategic Articulations of Pedagogy, Politics and Inquiry
Strengths and Limitations
The Learning Curve - Ian Mansell et al
The Advantages and Disadvantages in the Use of Focus Groups as a Method of Data Collection
The Focus Group Interview - Debbie Ho
Rising to the Challenge in Qualitative Research Methodology
Theoretical and Conceptual Frameworks
Focus Groups and the Nature of Qualitative Marketing Research - Bobby Calder
Theorizing Subjects and Subject Matter in Focus Group Research - Sarah Cunningham-Burley, Anne Kerr and Stephen Pavis
'Best Practice' in Focus Group Research - Tim Freeman
Making Sense of Different Views
A Review of the Use and Potential of Focus Groups in Social Work Research - Donald Linhorst
The Analysis of Focus Groups in Published Research Articles - Geoffrey Wiggins
Qualitative Sample Extensiveness in Health Education Research - Rachel Safman and Jeffery Sobal
Group Interviews in Primary Care Research - Peter Twohig and Wayne Putnam
Advancing the State of the Art or Ritualized Research?
Literature Review - Elizabeth Halcomb et al
Considerations in Undertaking Focus Group Research with Culturally and Linguistically Diverse Groups
Assessing Educational Effectiveness - Linda Costigan Lederman
The Focus Group Interview as a Technique for Data Collection
Collecting and Analyzing Qualitative Data - Julius Sim
Issues Raised by the Focus Group
Focus Group Method and Methodology - Andrew Parker and Jonathan Tritter
Current Practice and Recent Debate
Focus Groups and Methodological Reflections - Jonathan Woodring et al
Conscientious Flexibility in the Field
Using Focus Groups to Facilitate Culturally Anchored Research - Diane Hughes and Kimberly Du Mont
Multicultural Issues in Qualitative Research - Jeffrey Nevid and Nelly Sta. Maria
Conducting Effective Focus Groups in the Context of Diversity - Janice Dreachslin
Theoretical Underpinnings and Practical Implications
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Sampling and Recruiting Participants
Planning and Recruiting the Sample for Focus Groups and In-Depth Interviews - Colin Mac Dougall and Elizabeth Fudge
Group Composition, Group Size and Number of Groups
Crossing Multidisciplinary Divides - Emma Clavering and Janice Mc Laughlin
Exploring Professional Hierarchies and Boundaries in Focus Groups
The Use of Focus Groups for Idea Generation - Edward Fern
The Effects of Group Size, Acquaintanceship and Moderator on Response Quantity and Quality
How Acquaintanceship and Analyst Can Influence Focus Group Results - James Nelson and Nancy Frontczak
Small Is Not too Small - Jean Toner
Reflections Concerning the Validity of Very Small Focus Groups (VSFGs)
Question Design and Interview Schedule Construction
Asking Elaborate Questions - Claudia Puchta and Jonathan Potter
Focus Groups and the Management of Spontaneity
Manufacturing Individual Opinions - Claudia Puchta and Jonathan Potter
Market Research Focus Groups and the Discursive Psychology of Evaluation
A Market of Opinions - Javier Lezaun
The Political Epistemology of Focus Groups
Using and Analyzing Focus Groups - Janet Smithson
Limitations and Possibilities
Interviewing the Moderator - Janine Morgall Traulsen, Anna Birna Almarsdóttir and Ingunn Bjornsdóttir
An Ancillary Method to Focus Groups
Analyzing the Data
Getting the Focus and the Group - Pamela Kidd and Mark Parshall
Enhancing Analytical Rigor in Focus Group Research
Video Review - Marla Clayman et al
An Alternative to Coding Transcripts of Focus Groups
Focus Groups in Feminist Research - Sue Wilkinson
Power, Interaction and the Co-Construction of Meaning
What about Focus Group Interaction Data? - Wendy Duggleby
'It Was Fun… but We Don't Usually Talk about These Things' - Deborah Warr
Analyzing Sociable Interaction in Focus Groups
Maximizing Results with Focus Groups - Dianne Morrison-Beedy, Denise Côté-Arsenault and Nancy Fischbeck Feinstein
Moderator and Analysis Issues
Who's Talking - Lars-Christer Hydén and Paul B low
Drawing Conclusions from Focus Groups - Some Methodological Considerations
Focus Groups and Ethnography - Michael Agar and James Mac Donald
Just Say No? The Use of Conversation Analysis in Developing a Feminist Perspective on Sexual Refusal - Celia Kitzinger and Hannah Frith
Consolidated Criteria for Reporting Qualitative Research (COREQ) - Allison Tong, Peter Sainsbury and Jonathan Craig
A 32-Item Checklist for Interviews and Focus Groups
Focus Group Research - Roxanne Mc Daniel and Carole Ann Bach
The Question of Scientific Rigor
Focus Groups in Psychological Assessment - Dawne Vogt, Daniel King and Lynda King
Enhancing Content Validity by Consulting Members of the Target Population
Analyzing Interactional Contexts in a Data-Sharing Focus Group - Jamie Murdoch, Fiona Poland and Charlotte Salter
Focusing on Sex - Hannah Frith
Using Focus Groups in Sex Research
Displaying Opinions - Greg Myers
Topics and Disagreement in Focus Groups
Focus Group Research and 'the Patient's View' - Pascale Lehoux, Blake Poland and Genevieve Daudelin
A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants - David Wooten and Americus Reed II
The Effects of Interaction on Consumers' Attitudes in Focus Groups - Terry Bristol and Edward Fern
Focus Groups as Sites of Influential Interaction - Theodore Zorn et al
Building Communicative Self-Efficacy and Effecting Attitudinal Change in Discussing Controversial Topics
'From the Heart of My Bottom' - Clare Wilkinson, Charlotte Rees and Lynn Knight
Negotiating Humor in Focus Group Discussions
The Social Contexts of Focus Groups - Jocelyn Hollander
The Devil's Advocate - Colin Mac Dougall and Frances Baum
A Strategy to Avoid Groupthink and Stimulate Discussion in Focus Groups
The Methodology of Focus Groups - Jenny Kitzinger
The Importance of Interaction between Research Participants
Telephone Focus Groups
Telephone Focus Groups - Crystale Purvis Cooper, Cynthia Jorgensen and Tracie Merritt
An Emerging Method in Public Health Research
Online Focus Groups
Online Focus Groups - Ted Gaiser
Online Focus Groups - Donna Reid and Fraser Reid
An In-Depth Comparison of Computer-Mediated and Conventional Focus Group Discussions
A Critical Comparison of Offline Focus Groups, Online Focus Groups and E-Delphi - Elisabeth Br ggen and Pieter Willems
Researching Online Populations - Kate Stewart and Matthew Williams
The Use of Online Focus Groups for Social Research
Toward a Theory of Technique for Online Focus Groups - Albino Claudio Bosio, Guendalina Graffigna and Edoardo Lozza
Using Message Boards to Conduct Online Focus Groups - David Deggs, Kenda Grover and Kit Kacirek
Una Mujer Trabaja Doble Aquí - Michele Easter et al
Vignette-Based Focus Groups on Stress and Work for Latina Blue-Collar Women in Eastern North Carolina
Towards an Understanding of British Public Attitudes Concerning Human Cloning - Richard Shepherd et al
Play-Acting and Focus Troupes - Steve Sato and Tony Salvador
Theater Techniques for Creating Quick, Intense, Immersive and Engaging Focus Group Sessions
The Indirect Approach of Semi-Focused Groups - Frederic Bill and Lena Olaison
Expanding Focus Group Research through Role-Playing
The Impact of Simulation on People Who Act as Simulated Patients - Lonneke Bokken, Jan van Dalen and Jan-Joost Rethans
A Focus Group Study
Women's Stories - Clo Mingo, Carla Herman and Marla Jasperse
Ethnic Variations in Women's Attitudes and Experiences of Menopause, Hysterectomy and Hormone Replacement Therapy
Seeing the Person behind the Patient - Amanda Clarke, Elizabeth Jane Hanson and Helen Ross
Enhancing the Care of Older People Using a Biographical Approach
'It Was Fun… I Liked Drawing My Thoughts' - Felice Yuen
Using Drawings as a Part of the Focus Group Process with Children
Repeat Receipts
Repeat Receipts - Claudia Puchta, Jonathan Potter and Stephan Wolff
A Device for Generating Visible Data in Market Research Focus Groups
Poetic Transcription
Nurturing Dialogic Hermeneutics and the Deliberative Capacities of Communities in Focus Groups - Melissa Freeman
Concept Boards
Concept Evaluation in Focus Groups - Radan Martinec
Semantic Fields and Evaluative Strategies
The Practical, Methodological and Ethical Dilemmas of Conducting Focus Groups with Vulnerable Clients - Sara Owen
Future Directions for Focus Groups - David Morgan
The Future of Focus Groups - Richard Krueger

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)