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Focus Group Research
     

Focus Group Research

by Martha Ann Carey, Jo-Ellen Asbury, Martin Tolich (Foreword by)
 

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the

Overview

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Editorial Reviews

From the Publisher

"Essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively."--From the foreword by Martin Tolich

"Carey (a consultant) and Asbury (Stevenson Univ.) are established practitioners and writers in the field of focus group research. The intended audiences for this book include researchers with experience in qualitative methods, graduate students taking a course in qualitative methods, and postgraduates in health, the social sciences, and education. The authors present a brief but comprehensive approach to the range of issues that should be considered when undertaking a focus group project. Topics covered include a description of the method, its psychosocial foundations, and decisions relative to planning a session (such as sampling, recruiting, participants, choosing the moderator, selecting a venue, and designing clear and concise questions). A notable chapter addresses how to adapt and apply the focus group method when examining "...special"... or "...vulnerable"... populations such as children, minorities, the elderly, LGBT participants, and those with a cognitive disability. A distinguishing feature of this book is its consideration of ethics throughout the focus group research process. Entries on this topic range from one sentence (in the "...Analysis"... chapter) to several pages (in the "...Planning"... chapter). The authors discuss informed consent, confidentiality, incentives, and privacy. The book contains a two-page glossary, a two-page index, and 142 references. Summing Up: Recommended. Lower-division undergraduates and above; general readers."--CHOICE

"Clearly, Carey and Asbury (2012) know their topic so well that they don't mince words when describing and explaining focus group research. They stick to the essentials and the result is a book where every word counts; there are no extraneous paragraphs. This book would be a great addition to a university course on qualitative research methods. And, of course, it is a must read for those interested in and/or already engaged in focus group research."

--The Qualitative Report

Product Details

ISBN-13:
9781611322569
Publisher:
Taylor & Francis
Publication date:
07/31/2012
Series:
Qualitative Essentials Series , #9
Pages:
118
Product dimensions:
6.00(w) x 9.00(h) x 0.60(d)

Meet the Author

Martha Ann Carey’s (PhD, RN) experience developing, implementing, and evaluating social science research stems from her years of working with public health agencies of the US government including the National Institute of Mental Health, the National Institute of Nursing Research, the Substance Abuse and Mental Health Services Administration, and the Government Accountability Office. Her pragmatic approach to research design and her education in qualitative and quantitative research methods were put to use in academia where she taught research design and qualitative methods courses in doctoral education and nursing programs, and served as an investigator for federally funded grants. Her international work includes presentations and qualitative research workshops. Dr. Carey was the first fellow at the International Institute of Qualitative Methodology, in Edmonton, Canada, supported by a US Public Health Services International Fellowship Award in 1998. She continues to work with nonprofit organizations and mentor researchers through her work with Kells Consulting, a services research and training firm in Pennsylvania.

Jo-Ellen Asbury (PhD) currently serves as Associate Vice President for Academic Affairs and Professor of Psychology at Stevenson University where she heads the Office of Institutional Research and Assessment. Her current scholarship is focused in the areas of higher education assessment and program evaluation. Previously she was a professor of psychology at Bethany College where she also served two terms as chair of the Psychology Department and two years as Director for Faculty Assessment. Her scholarship focused primarily on domestic violence in families of color and focus groups as a methodological approach. Dr. Asbury also served on the faculty of the College of Wooster. In addition to her academic positions, she has worked at the Army Research Institute and the U.S. Government Accountability Office. Dr. Asbury also works as an independent consultant doing program evaluation work with non-profit agencies and educational institutions.

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