Focus Groups as Qualitative Research / Edition 2

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Overview

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Focus groups as a qualitative methods, linking focus groups & surveys, planning & research design, etc.

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Product Details

  • ISBN-13: 9780761903437
  • Publisher: SAGE Publications
  • Publication date: 10/28/1996
  • Series: Qualitative Research Methods Series , #16
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 88
  • Sales rank: 77,261
  • Product dimensions: 5.54 (w) x 8.50 (h) x 0.22 (d)

Meet the Author

David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his Ph D in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

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Table of Contents

Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions

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