Focus Groups in Social Research

Focus Groups in Social Research

by Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart
     
 

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ISBN-10: 076195743X

ISBN-13: 9780761957430

Pub. Date: 03/08/2001

Publisher: SAGE Publications

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of

Overview

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Product Details

ISBN-13:
9780761957430
Publisher:
SAGE Publications
Publication date:
03/08/2001
Series:
Introducing Qualitative Methods Series
Edition description:
New Edition
Pages:
120
Product dimensions:
6.14(w) x 9.21(h) x 0.31(d)

Related Subjects

Table of Contents

Trends and Uses of Focus Groups
Composition of Groups
Preparation and Conduct
Analysis
Virtual Focus Groups
Conclusions

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