Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

by Richard A. Krueger
     
 

A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and… See more details below

Overview

A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and participatory) to focus group research and offer responses to participants' frequently asked questions about focus group research. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
2901412969474
Publisher:
SAGE Publications
Publication date:
10/28/2008
Edition description:
New Edition

Table of Contents

Ch. 1 Overview of Focus Groups 1

Ch. 2 Planning the Focus Group Study 17

Ch. 3 Developing a Questioning Route 35

Ch. 4 Participants in a Focus Group 63

Ch. 5 Moderating Skills 85

Ch. 6 Analyzing Focus Group Results 113

Ch. 7 Reporting 133

Ch. 8 Styles of Focus Group Research 143

Ch. 9 Focus Group Interviewing With Young People 155

Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163

Ch. 11 Telephone and Internet Focus Group Interviewing 173

Ch. 12 Focus Group Interviewing Within the Organization 185

Ch. 13 Modifications of Focus Groups 191

Ch. 14 Answering Questions About the Quality of Focus Group Research 197

References 207

Author Index 209

Subject Index 211

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