Focus Groups: A Practical Guide for Applied Research / Edition 4

Focus Groups: A Practical Guide for Applied Research / Edition 4

by Richard A. Krueger, Mary Anne Casey
     
 

This book offers a straightforward overview of reliable focus group practices. It cuts through the theory and gives practical advice to those who are seeking to actually conduct a focus group.See more details below

Overview

This book offers a straightforward overview of reliable focus group practices. It cuts through the theory and gives practical advice to those who are seeking to actually conduct a focus group.

Product Details

ISBN-13:
9781412969475
Publisher:
SAGE Publications
Publication date:
11/28/2008
Edition description:
Fourth Edition
Pages:
240
Sales rank:
436,652
Product dimensions:
7.70(w) x 10.10(h) x 0.50(d)

Table of Contents

PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning the Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Styles of Focus Group Research
9. Focus Group Interviews With Young People
10. International and Cross-Cultural Focus Groups Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviews Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research

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