Focus Groups: A Practical Guide for Applied Research / Edition 4

Other Format (Print)
Rent
Rent from BN.com
$16.18
(Save 75%)
Est. Return Date: 11/16/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $53.19
Usually ships in 1-2 business days
(Save 18%)
Other sellers (Other Format)
  • All (11) from $53.19   
  • New (9) from $53.19   
  • Used (2) from $53.19   

Overview

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.

This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.

Key Features

  • Offers the latest on telephone and Internet focus groups
  • Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results.
  • Gives solid information on organizational focus groups
  • Presents ways on how to recruit participants to the focus group
  • Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results.
  • Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.

Intended Audience

This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.

Planning a focus grp/particpants/moder- ating skills/reporting grp results/special audiences/etc.

Read More Show Less

Editorial Reviews

Adoption Reply Card - Jay Rayburn
"The best 'How To' focus groups book on the market."
The Canadian Journal of Program Evaluation - Robert G. Brunger
"The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research."
Booknews
This revised edition provides a step-by-step approach to planning and conducting successful focus groups. Includes suggestions for analyzing the data generated by such groups. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Nursing Times

"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."

Judith Berkowitz

"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."

From Preface - Richard A. Krueger & Mary Anne Casey

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."

Theresa Carilli
Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. This book makes sense to students, academics, and practitioners. It is the only hands-on book which explores the process of focus group research.
Aditya Simha
An excellent “focused” book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research.
Read More Show Less

Product Details

  • ISBN-13: 9781412969475
  • Publisher: SAGE Publications
  • Publication date: 11/28/2008
  • Format: Spiral Bound
  • Edition description: Fourth Edition
  • Edition number: 4
  • Pages: 240
  • Sales rank: 317,781
  • Product dimensions: 7.70 (w) x 10.10 (h) x 0.50 (d)

Meet the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her Ph D from the University of Minnesota. She gets her best insights while in the shower or on long walks.

Read More Show Less

Table of Contents

PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning the Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Styles of Focus Group Research
9. Focus Group Interviews With Young People
10. International and Cross-Cultural Focus Groups Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviews Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)