Focus Groups: A Practical Guide for Applied Research / Edition 2

Focus Groups: A Practical Guide for Applied Research / Edition 2

by Richard A. Krueger
     
 

ISBN-10: 0803955669

ISBN-13: 9780803955660

Pub. Date: 02/14/1994

Publisher: SAGE Publications

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon. . . . The chapters are well organized. . . . A variety of important areas are covered…  See more details below

Overview

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon. . . . The chapters are well organized. . . . A variety of important areas are covered. . . . The text is peppered with particular examples and stories, some humorous, that help the reader understand the material in a real-life context. . . . its perspective is practical and balanced. . . . the strength in this work is the careful presentation of what focus groups can and cannot provide as part of the arsenal of evaluation techniques. . . . The book is well edited. . . . Administrators, managers, and other professionals in information organizations of all types should find this book a worthwhile purchase. Public and academic libraries should find this an excellent selection for their patrons as well as for internal use." --Richard Rubin in Library and Information Science Research "Although the target audience is the public and nonprofit sector, less experienced practitioners will find this book helpful." --Teresa B. Jovanovic in Journal of Product Innovation Management "Richard A. Krueger has managed to address almost every issue and problem the potential researcher is likely to encounter. The book is packed with sound advice and detailed approaches, making this method a success. . . . If you are even thinking about doing any kind of group interview, this is the place to start." --Nursing Times The highly acclaimed first edition of Richard A. Krueger's Focus Groups has become the standardintroduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group. Replete with common sense suggestions and concise descriptions on the technical aspects of focus groups, this new edition is the ideal text for introducing this method to students.

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Product Details

ISBN-13:
9780803955660
Publisher:
SAGE Publications
Publication date:
02/14/1994
Edition description:
Second Edition
Pages:
272
Product dimensions:
5.50(w) x 8.50(h) x (d)

Table of Contents

Ch. 1 Overview of Focus Groups 1

Ch. 2 Planning the Focus Group Study 17

Ch. 3 Developing a Questioning Route 35

Ch. 4 Participants in a Focus Group 63

Ch. 5 Moderating Skills 85

Ch. 6 Analyzing Focus Group Results 113

Ch. 7 Reporting 133

Ch. 8 Styles of Focus Group Research 143

Ch. 9 Focus Group Interviewing With Young People 155

Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163

Ch. 11 Telephone and Internet Focus Group Interviewing 173

Ch. 12 Focus Group Interviewing Within the Organization 185

Ch. 13 Modifications of Focus Groups 191

Ch. 14 Answering Questions About the Quality of Focus Group Research 197

References 207

Author Index 209

Subject Index 211

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