Focus Groups: A Practical Guide for Applied Research / Edition 2

Focus Groups: A Practical Guide for Applied Research / Edition 2

by Richard A. Krueger
     
 

ISBN-10: 0803955677

ISBN-13: 9780803955677

Pub. Date: 07/28/1994

Publisher: SAGE Publications

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring…  See more details below

Overview

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.

Product Details

ISBN-13:
9780803955677
Publisher:
SAGE Publications
Publication date:
07/28/1994
Edition description:
Second Edition
Pages:
272
Product dimensions:
5.50(w) x 8.50(h) x (d)

Table of Contents

Preface
Acknowledgments
1Groups5
2Focus Groups16
3Planning the Focus Group41
4Asking Questions in a Focus Group53
5Participants in a Focus Group74
6Moderating Skills100
7Principles of Analyzing Focus Group Results126
8Process of Analyzing Focus Group Results140
9Reporting Focus Group Results161
10A Collaborative Approach to Focus Groups187
11Focus Groups: Special Audiences210
12Focus Groups: Special Situations218
13Contracting for Focus Groups: A Guide for Consumers and Consultants225
Postscript: The Future of Focus Groups238
References Cited240
Bibliography243
Index251
About the Author255

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