Focus Groups: A Practical Guide for Applied Research / Edition 2

Focus Groups: A Practical Guide for Applied Research / Edition 2

by Richard A. Krueger
     
 

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ISBN-10: 0803955677

ISBN-13: 9780803955677

Pub. Date: 07/28/1994

Publisher: SAGE Publications

A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and

Overview

A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and participatory) to focus group research and offer responses to participants' frequently asked questions about focus group research. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780803955677
Publisher:
SAGE Publications
Publication date:
07/28/1994
Edition description:
Second Edition
Pages:
272
Product dimensions:
5.50(w) x 8.50(h) x (d)

Table of Contents


 Preface                                                               xi
 How Is This Edition Different?                                        xi 
 What Have We Learned?                                               xiii 
 About the Icons                                                      xiv 
 Acknowledgments                                                       xv   
 Overview of Focus Groups                                               3   
 Planning the Focus Group Study                                        21   
 Developing a Questioning Route                                        39   
 Participants in a Focus Group                                         69   
 Moderating Skills                                                     97   
 Analyzing Focus Group Results                                        125   
 Reporting                                                            145   
 Styles of Focus Group Research                                       157   
 Adapting Focus Groups to Audiences and  Environments                 171      
 Modifications of Focus Groups                                        187   
 Answering Questions About the Quality of Focus Group Research        195    
 References                                                           207 
 Index                                                                209 
 About the Authors                                                    215 

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