Focus Groups: A Practical Guide for Applied Research / Edition 2

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Overview

The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

Planning a focus grp/particpants/moder- ating skills/reporting grp results/special audiences/etc.

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Editorial Reviews

Booknews
This revised edition provides a step-by-step approach to planning and conducting successful focus groups. Includes suggestions for analyzing the data generated by such groups. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Judith Berkowitz
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
Nursing Times
"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
From Preface - Richard A. Krueger & Mary Anne Casey
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
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Product Details

  • ISBN-13: 9780803955677
  • Publisher: SAGE Publications
  • Publication date: 7/28/1994
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 272
  • Product dimensions: 5.56 (w) x 8.51 (h) x 0.72 (d)

Meet the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
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Table of Contents

PART ONE: GROUPS AND FOCUS GROUPS
Groups
Focus Groups
PART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPS
Planning the Focus Group
Asking Questions in a Focus Group
Participants in a Focus Group
Moderating Skills
Principles of Analyzing Focus Group Results
Process of Analyzing Focus Group Results
Reporting Focus Group Results
PART THREE: ISSUES AND CONCERNS
A Collaborative Approach to Focus Groups
Focus Groups
Special Audiences
Focus Groups
Special Situations
Contracting for Focus Groups
A Guide for Consumers and Consultants
Postscript
The Future of Focus Groups
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