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Planning a focus grp/particpants/moder- ating skills/reporting grp results/special audiences/etc.
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
|3||Planning the Focus Group||41|
|4||Asking Questions in a Focus Group||53|
|5||Participants in a Focus Group||74|
|7||Principles of Analyzing Focus Group Results||126|
|8||Process of Analyzing Focus Group Results||140|
|9||Reporting Focus Group Results||161|
|10||A Collaborative Approach to Focus Groups||187|
|11||Focus Groups: Special Audiences||210|
|12||Focus Groups: Special Situations||218|
|13||Contracting for Focus Groups: A Guide for Consumers and Consultants||225|
|Postscript: The Future of Focus Groups||238|
|About the Author||255|