Focus Groups: A Practical Guide for Applied Research / Edition 2

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Overview

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.

Planning a focus grp/particpants/moder- ating skills/reporting grp results/special audiences/etc.

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Editorial Reviews

Booknews
This revised edition provides a step-by-step approach to planning and conducting successful focus groups. Includes suggestions for analyzing the data generated by such groups. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Judith Berkowitz
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
Nursing Times
"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
From Preface - Richard A. Krueger & Mary Anne Casey
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
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Product Details

  • ISBN-13: 9780803955677
  • Publisher: SAGE Publications
  • Publication date: 7/28/1994
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 272
  • Product dimensions: 5.56 (w) x 8.51 (h) x 0.72 (d)

Meet the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her Ph D from the University of Minnesota. She gets her best insights while in the shower or on long walks.

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Table of Contents

Preface
Acknowledgments
1 Groups 5
2 Focus Groups 16
3 Planning the Focus Group 41
4 Asking Questions in a Focus Group 53
5 Participants in a Focus Group 74
6 Moderating Skills 100
7 Principles of Analyzing Focus Group Results 126
8 Process of Analyzing Focus Group Results 140
9 Reporting Focus Group Results 161
10 A Collaborative Approach to Focus Groups 187
11 Focus Groups: Special Audiences 210
12 Focus Groups: Special Situations 218
13 Contracting for Focus Groups: A Guide for Consumers and Consultants 225
Postscript: The Future of Focus Groups 238
References Cited 240
Bibliography 243
Index 251
About the Author 255
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