Dean Hinitz is considered the leading authority on bowling psychology. He works with several elite competitors, including many champions in the Professional Bowling Association and the Professional Women's Bowling Association. Hinitz is also a regular guest speaker at the highly regarded International Bowling Academy Super Schools and writes a monthly column for Bowling This Month. He is a member of the Nevada State Board of Psychological Examiners and the Nevada State Psychological Association.
Hinitz received his undergraduate degree at the University of Minnesota and his PhD in psychology at the University of Nevada. He resides in Reno, Nevada with his wife, Amy Bay-Hinitz. He is the chief of psychology at West Hills Hospital in Reno.