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The Librarian's Nitty-Gritty Guide to Social Media
     

The Librarian's Nitty-Gritty Guide to Social Media

by Laura Solomon
 

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The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and

Overview

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and

Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library
Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
Addresses the fine points of Facebook, comparing the various types of profiles and accounts
Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
Shows how to manage and monitor accounts, including pointers on dealing with negative feedback

Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

Editorial Reviews

Library Journal
Many libraries have ventured—some by dipping their toes, others by plunging headfirst—into the world of social media; in too many cases, however, they didn't do so in a strategic manner and aren't seeing a positive return on their investment. Solomon (library services mgr., Ohio Public Information Network) presents a how-to guide that is equally helpful to those first starting out and to those who have been posting for a while but are still finding themselves treading water. Similar to Ned Potter's The Library Marketing Toolkit, this title provides case studies of libraries that have excelled with their marketing efforts. Solomon's in-depth analysis of what success is and how to measure it to gain support from stakeholders will be useful to those who must constantly prove that their social media efforts are a justified use of staff time. Especially helpful are the detailed sample postings that not only give suggestions for libraries to model but also examine unsuccessful posts and explain what makes them less than desirable. VERDICT The Librarian's Nitty-Gritty Guide to Social Media provides successful formulas for modeling social media goals, strategies, and content calendars.—Kendra Auberry, Martin Cty. Lib. Syst., Stuart, FL
School Library Journal
04/01/2014
Folktales are an integral part of children's literature and are the basis for many classic books librarians use daily in their work. These much loved tales are also the backbone of the art of storytelling. Unlike reading aloud and singing rhymes and finger plays in a storytime, storytelling is a way to engage and captivate your audience on another level. Del Negro leads novice tellers through the nuances of successful storytelling. She discusses how to best select tales that are appropriate for particular age groups, and how to turn simple words on a page into an engaging presentation that will capture your audience's attention and imagination. While storytelling may feel intimidating for many, Del Negro's assurances will impart confidence that those new to this practice may seek. The author provides more than 15 popular folktales that she has adapted and retold. These tales are captioned as Storycoaching and Del Negro does just that; coach readers on how to verbally interpret the tale in a way that they feel comfortable. Each chapter is broken out by age group. Advice is offered in a very practical way on how to approach this group and suggestions are made as to how to grab and hold their interest with pacing, movement and suspense. If you have even a passing interest in the art of storytelling, this guide is not to be missed.—Allison Santos, Princeton Public Library, NJ
VOYA - Rochelle Garfinkel
True to the title, this small volume is a nitty-gritty guide to social media for the librarian looking to embark on a social media campaign. Solomon walks the reader through all aspects to consider before committing to a particular tool and how to help library staff understand how a social media campaign is different from typical public relations tasks. The design of the book allows one to read each paragraph heading, and the "bottom line" statement of each small section, only delving deeply into areas for which the nitty-gritty details are still needed. Therefore, it will be useful to staff at many levels throughout the library. Indeed, there is a wealth of information in this slim volume for a librarian who is adept at using social media as well as a conservative library director who views it as a passing fad. The Librarian's Nitty-Gritty Guide To Social Media will help a library staff as a whole develop a comprehensive and effective social media plan: figuring out how to reach particular patrons (teens may be on a different platform than adults); earn social capital; and manage a library's online reputation in the long run. It is sparsely illustrated, with plenty of tables and footnotes for the librarian who wants more background statistics and studies. The chapter titled "Teens and Social Media: Testing Assumptions" will likely be of particular interest to Voya readers, but this book is about libraries using social media to reach all patrons in general rather than about reaching teens in particular. If readers are trying to convince colleagues that a social media campaign is a worthwhile project to spend time on, this book will support the argument and walk them through a process of planning it out before embarking on the campaign itself. Reviewer: Rochelle Garfinkel

Product Details

ISBN-13:
9780838996324
Publisher:
American Library Association
Publication date:
01/01/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
2 MB

Meet the Author

Laura Solomon is library services manager for the Ohio Public Information Network and former web applications supervisor for the Cleveland Public Library. She has been doing web development and design and conducting classes in public libraries and as an independent consultant for more than a decade. In 2009, the Ohio Library Council recognized her for her role in saving more than $147 million of public library funding by utilizing her expertise in social media tools. She was tapped as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State and was awarded her MCIW (Master Certified Internet Webmaster) in 2004.

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