- Shopping Bag ( 0 items )
Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to ...
Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.
Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
About the Author vii
Introduction: The Rise of the Personal xix
Immediacy and the Rise of the Social Consumer xx
A Cautionary Tale xxi
Emotions and Relationship Rituals xxiii
Part One: Twitter, You've Come a Long Way 1
Chapter 1: A Twitter-Centric Landscape 5
Chapter 2: 'Less' Is the New 'More' 15
Part Two: Creating and Showcasing Your Brand 21
Chapter 3: Building Brand 'You' 25
Chapter 4: Secrets of a Great Twitter Profile 43
Chapter 5: The Four Types of Tweets and Why They Matter 55
Chapter 6: Building Your Followers: Quality Versus Quantity 67
Chapter 7: Creating Your Twittertorial Calendar 77
Chapter 8: Your Brand, Your Show 87
Chapter 9: A Geography Lesson: The Global Power of Twitter 101
Chapter 10: Beyond Hashtags: Make Your Brand 113
Part Three: Twitter Branding Showcase Stories 123
Chapter 11: Empowering Health Care 127
Chapter 12: Changing the Job Market One Tweet at a Time 137
Chapter 13: Making Twitter Your Personal Brand Diary 143
Chapter 14: Social Media Entrepreneur at 17 157
Chapter 15: Meet the Twitter Ninja 165
Chapter 16: Tweeting around the World 179
Chapter 17: Putting Her Personal Brand in the Pink 189
Chapter 18: The 'Green' Giant of Twitter 199
Chapter 19: Twitter to the Power of Two 209
Part Four: Twitter Toolkit: Supercharge Your Brand 219
Chapter 20: Twitter Clients and Directories 223
Chapter 21: Curation Tools 233
Chapter 22: Metrics and Analysis Tools 243
Chapter 23: Miscellaneous Tools 251
Posted September 8, 2012
Twitter has become one of the most dominant social networking platforms. For many people it is the primary way that they interact with the online, and increasingly offline, worlds. No organization or individual can afford not to have a Twitter presence, especially if they care about their reputation or brand. In fact, the whole notion of personal branding has become possible in large part thanks to Twitter and other online social tools that make it possible to easily and effectively promote yourself. In "Follow Me" Sarah-Jane Gratton (@grattongirl) explores the nature of Twitter personal branding, and provides you with many useful tips and insights for getting ahead and becoming noticed and valued on Twitter.
This book is not an introduction to Twitter for complete novices. It is meant for those who have already had some experience with this platform and who want to take it to a new level. The early chapters are fairly general and deal with the nature of online engagement and interaction. Some of the "theories" of what Gratton thinks works seem to be homespun, while others are grounded in some established research and best Twitter practices. The book promotes the well-known SITE formula for the four kinds of twitter posts that make for a good Twitter presence - Share, Inform, Thank, Engage. This is a very simple approach to twitting, and it's amazing how many people (including myself) have not been practicing it to the fullest. Gratton gives her own suggestion on what the best mix of those posts ought to be like, but you may want to experiment yourself in order to find out what works the best for you. For me the most important tip in this book is the message of the importance of curation and timing of your tweets. It turns out that for a very good and successful Twitter presence a little bit of planning and forethought goes a long way.
The latter parts of the book deal with some real-life Twitter success stories and the list of useful Twitter tools. Twitter is a very open platform, and there is a whole little industry of apps and online sites that try to help you make the most out of the use of Twitter. Some of these tools are well known to even the casual Twitter user, but others are a bit more powerful.
My only issue with this book is that, while still useful and informative, it feels like yet another way for the author to be promoting herself. There are literally dozens, if not over a hundred, screen shots throughout the book featuring the author's profile picture. After a while this becomes too much. It smacks of the promotion for the sake of promotion approach, which in my opinion is what a lot of this "personal branding" is all about. You get the impression that Twitter is used by a lot of people as a tool for some kind of self-promotion pyramid scheme. They are far more benign than the usual pyramid scams, but in the end they operate on similar principles. Undoubtedly a lot of it has been used for very positive purposes, but a fari amount of it is just an extension of our vanities.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.