The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life

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Overview

A New York Times Notable Book of 2012

Whether it’s in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive—but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?

In his bold new work, ...

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The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life

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Overview

A New York Times Notable Book of 2012

Whether it’s in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive—but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?

In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit—the better to fool others. We do it for biological reasons—in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril.

Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.

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Editorial Reviews

From Barnes & Noble

According to evolutionary theorist Robert Trivers, pulling the wool over our eyes isn't just an acquired weakness; it's wired into our systems. Whether we're lying to ourselves about illnesses, confessing to crimes we didn't commit, or planning unnecessary offensive wars, humans embrace falsehood for biological reasons. We lie, Trivers tells us, to help us survive as a species. This bold, often counterintuitive book holds our attention because its examples and lessons are so instantly recognizable. Fixing the cards in liar's poker.

John Horgan
Trivers is not an elegant stylist like Dawkins, Wilson or Pinker…But [his] blunt, unpolished manner…makes me trust him more than some slicker writers. The Folly of Fools reminds me other irreducibly odd classics by scientific iconoclasts like The Fractal Geometry of Nature, by the mathematician Benoit Mandelbrot, and The Society of Mind,by the artificial-intelligence pioneer Marvin Minsky…May his new book give him the attention [Trivers] so richly deserves.
—The New York Times Book Review
Publishers Weekly
Are there biological advantages to the practice of deceiving oneself and each other? The two are related, says noted Rutgers biologist Trivers in a spirited, provocative exploration of the evolutionary logic of deceit and self-deception: “we deceive ourselves the better to deceive others.” The self-deception Trivers is concerned with is unconscious, not planned. Deception, whether in family relations, in religion, sex or historical accounts, occurs at every level of life: parasite and host, predator and prey, plant and animal, male and female, neighbor and neighbor, parent and offspring. Even though our senses show us the truth of the world around us, our conscious minds often distort it: we project onto others traits that in fact characterize us; we repress painful memories, rationalize immoral behavior, and act repeatedly to boost self-opinion. But the costs of self-deception include the misapprehension of reality, especially social reality, and the possibility of making ourselves immune to the needs of others and ourselves. For example, airline pilots sometimes commit deadly errors out of self-deception that arises from overconfidence in their skills and lack of awareness of the dangers posed by a certain situation. Stimulating but also challenging for lay readers, Trivers’s study provides an energetic exploration of a perplexing human trait. (Nov.)
From the Publisher

Kirkus Reviews (starred)
“Self-deception has long been a dark, opaque side of our behavior, but the author brings a bright flashlight to his investigation of why we alter information to reach a falsehood…. Trivers examines our biases and rationalizations, denials and projections, misrepresentation and manipulations, and his writing is comfortable and suasive, resulting from his familiarity and command of the subject’s broad application and investigative history…. A gripping inquiry. Trivers is informal but highly knowledgeable, provocative, brightly humorous and inviting.”

Library Journal
“Looking at self-deception in broader areas like war, religion, false historical narratives, and even plane crashes, Trivers presents a convincing argument for why this type of dishonesty is as harmful to the individual as it is to society as a whole…. This provocative book examines an often unexamined subject, but one with which all readers are familiar. Recommended for professional social scientists as well as readers of popular science.”
 
Richard Wrangham, Professor of Biological Anthropology, Harvard University, and author of Catching Fire: How Cooking Made Us Human
“The problem of why natural selection favors self-deception is as poorly understood as it is riveting. Robert Trivers uses examples from insects to international relations to guide us to the fundamental logic. The result is a startlingly original and important book that should start a global conversation on a topic of both scholarly and personal interest.”
 
Richard Dawkins, emeritus Professor of the Public Understanding of Science, University of Oxford, and author of The Greatest Show on Earth
“This is a remarkable book, by a uniquely brilliant scientist. Robert Trivers has a track record of producing highly original ideas, which have gone on to stimulate much research. His Darwinian theory of self-deception is arguably his most provocative and interesting idea so far. The book is enlivened by Trivers’ candid personal style, and is a pleasure to read. Strongly recommended.”
 
Frans de Waal, C. H. Candler Professor, Emory University, and author of Our Inner Ape and The Age of Empathy
“Here a topic very few people think about, perhaps because the degree to which self-deception permeates our lives is itself subject to powerful denials. Robert Trivers, one of the brightest minds in evolutionary biology, leaves us little escape, however. No denying: an eye-opening read.”
 
William von Hippel, Professor of Psychology, University of Queensland
“Great books contain important new ideas, and this book is no exception. What makes Trivers’ book unusual even among great books is the density of new ideas. Like other great popular press books in science, this book advances an important new idea in an entertaining and accessible manner. This book goes beyond that, however, by providing dozens of new hypotheses for those of us who have been laboring in this field for the last twenty years. In that sense, this book is not just exporting science to the lay public, but is also an important piece of scholarship.”
 
David Haig, Professor of Biology, Harvard University
“This is an enjoyable, thought-provoking book on how our mind systematically creates distorted perceptions of reality and how these distort our presentation of self to others. I believe the book is an important contribution to psychology and social science more generally and will undoubtedly stimulate debate on these important questions.”

Publishers Weekly
“[A] spirited, provocative exploration of the evolutionary logic of deceit and self-deception…. Stimulating…Trivers’s study provides an energetic exploration of a perplexing human trait.”

BBC Focus
“By Trivers’s own admission, many of these ideas are speculative. But even if he does suffer from over-confidence—a type of self-deception more common in males—the admirable breadth, clarity and ambition of the result more than vindicate nature’s creation of the blind spot.”
 
The Guardian (UK)
“After forty years of research Trivers wrote [The Folly of Fools] against the backdrop of a global economic meltdown caused by self-deceived, over-confident egoists grossly out of touch with reality, and when he explains how the human male drive for power and control correlates with ignorance and self-delusion, your blood runs cold…. [The Folly of Fools] is an exhilarating read: the intertwined issues of deceit and self-deception are infinite, involving positive and negative outcomes for the fool and the fooled—roles that can reverse and revert without your even knowing.”

Discover
“Weaving together examples from biology, psychology, history, and immunology, evolutionary theorist Robert Trivers argues that we deceive ourselves in order to better deceive others, and do so in order to survive, procreate, and generally get ahead…. [A] thoroughly researched, thought-provoking read.”

Nature
“[A] provocative and wide-ranging book…. Trivers touches on wide-ranging issues: the role of evolutionary biology in the social sciences; the placebo effect; lie detectors; genocide; the scientific method. But he conveys a powerful and focused message: if we can learn to recognize and fight our own self-deception, we can avoid negative consequences at levels from the individual to the national, and live better lives.”
 
Scientific American, Guilty Planet blog
“Trivers is one of the greatest thinkers of our time…. Folly of Fools takes a refreshingly critical look at human behavior…. To fix some of the world’s follies, we should lower the shield and better understand deception and our own self-deception by absorbing the wisdom, risky ideas, and generous admissions of his own foolishness in Robert Trivers’ Folly of Fools. The truth can hurt, but deceit can, too.”
 
Tyler Cowen, Marginal Revolution blog
“Brilliant, insightful, with occasional lapses of taste, quintessential Trivers, now the go-to book on its topic, recommended.”
 
Kai Kupferschmidt, Science
“[Trivers is] an immensely original thinker in biology. His strength has been to see conflict where other people see only harmony…. Whereas others see optimism and self-deception as a defensive strategy to stay sane and happy in a harsh world, he sees it as a psychological attack mechanism, ‘fooling yourself to better fool others,’ he says.”
 
The Economist
“In The Folly of Fools Robert Trivers…explains that the most effectively devious people are often unaware of their deceit. Self-deception makes it easier to manipulate others to get ahead. Particularly intelligent people can be especially good at deceiving themselves. Mining research in biology, neurophysiology, immunology and psychology, Mr. Trivers delivers a swift tour of the links between deception and evolutionary progress.”
 
Psychology Today
“Read this if…You’re hungry for assumption-challenging explanations for your everyday behavior. Well-articulated and convincing, Trivers’s theory draws on group dynamics, neuroscience, and even immunology to explain why we’re all liars. Ultimately, he concludes that we’re best off sensing—and telling—the truth whenever possible.”
 
Salon
“[Trivers] probably knows more about the mechanics and meaning of deception than almost anyone else in the world, and his new book, The Folly of Fools, covers pretty much anything you’d want to know about the topic…. Expansive, smart and deep, the book—a relentlessly fascinating and entertaining read—will utterly change the way you think about lying.”
 
David P. Barash, Evolutionary Psychology
“[I]t would be folly indeed to ignore the book’s scientific insights, its provocative suggestions, and—perhaps most of all—the sheer intellectual delight in reading something that is so cogent, so relevant to one’s own daily life, and, it must be said, so damned obvious … once a genius like Robert Trivers points it out! (Please note: I don’t use the ‘g-word’ often, or lightly.)”
 
SeattleTimes “If we can convince ourselves that we are stronger, smarter, more skillful, more ethical or better drivers than others, we’re a long way toward convincing other people too. This fundamental insight frames Trivers’ wide-ranging exploration of deceit and self-deception in the human and animal worlds…. Believing you can achieve some goal – climbing a mountain, getting a new job, rebuilding an engine – can give you the incentive to actually work at it. The trick, of course, is to not slide into overconfidence or blithely deny unpleasant facts – behaviors which, as Trivers shows time and again, almost always precede disaster.”

Boston Globe
“Trivers’s knowledge of a range of disparate subjects is impressive…. Zooming in from the evolution of group interaction to the adaptations of neurology, Trivers writes in depth about how poor our brains are at grasping anything that could be considered an ‘objective’ reality. We’re constantly fooling ourselves.”

Financial Times
“[O]riginal and important…. [The Folly of Fools] is a remarkable book, thick with ideas, yet relaxed and conversational in tone. Perhaps most remarkable is how ruthlessly Trivers confronts his own self-delusions…. If we all examined our faults and foibles as honestly as Trivers does, the world probably would, as he hopes, be a more decent place.”

The Daily
“Fascinating”

Science
“Engaging …. disarmingly honest…. Trivers’s book is a thoroughly good read. If his well-informed by modest approach starts a new trend, then The Folly of Fools is a welcome and rather unselfish meme.”
 
John Horgan, New York Times Book Review
“Trivers’s scope is vast, ranging from the fibs parents and children tell to manipulate one another to the ‘false historical narratives’ political leaders foist on their citizens and the rest of the world…. The Folly of Fools reminds me of other irreducibly odd classics by scientific iconoclasts…. May [Trivers’s] new book give him the attention he so richly deserves.”

New York Times Book Review
“An intriguing argument that deceit is a beneficial evolutionary ‘deep feature’ of life.”

WashingtonPost
“A celebrated evolutionary biologist, Trivers uses the tools of his trade to answer a basic question: Why are deception and self-deception so prevalent?... The Folly of Fools assumes the unity of all nature and seeks to comprehend it not merely by observation and reason, but also by subjective impressions, intuition and imagination. And thus Trivers ranges across biology, anthropology, history and politics to find examples of deception and self-deception in action.”

BioScience “The book is important, not least for bringing to the fore a set of interesting and pervasive psychological phenomena and grounding explanations for them in evolutionary biology…. While covering a broad range of literatures, from physiology to politics, Trivers retains the reader’s attention with his inimitable style and disarming autobiographical candor…. The Folly of Fools is an important example of how thinking about evolved function can yield new insights into important aspects of human social behavior.”

Library Journal
Renowned evolutionary biologist Trivers (Rutgers Univ.) has spent 40 years studying the purpose of bias, distortion, and self-deception in human evolution as traits that would seem to undermine the species' success. Examining the evolutionary logic of self-deception in nature, neuroscience, immunology, and social psychology, Trivers concludes that it arose to allow humans to lie better. While he admits that deception can be a critical evolutionary leg up, he argues that it is ultimately perilous for human survival. Looking at self-deception in broader areas like war, religion, false historical narratives, and even plane crashes, Trivers presents a convincing argument for why this type of dishonesty is as harmful to the individual as it is to society as a whole. He concludes with thoughts on how readers can resist self-deception in themselves. VERDICT This provocative book examines an often unexamined subject, but one with which all readers are familiar. Recommended for professional social scientists as well as readers of popular science.—Gloria Maxwell, Metropolitan Community Coll., Penn Valley, Kansas City, MO
Kirkus Reviews

Trivers (Anthropology and Biological Sciences/Rutgers Univ.) searches for the evolutionary biology behind why "we are thoroughgoing liars, even to ourselves."

Self-deception has long been a dark, opaque side of our behavior, but the author brings a bright flashlight to his investigation of why we alter information to reach a falsehood. Because Trivers approaches the questions from the standpoint of evolutionary costs and advantages, his functional answer is that we lie to ourselves the better to lie to others, that through self-deception we hide reality from our conscious minds to make a better job of our often self-glorifying, self-justifying, self-forgiving deceptions. But through his research, the author has found self-deception to be a two-edged sword, with positive effects on our survival and reproduction, but negative effects on the immune system. He tenders evidence of self-deceit on all levels—gene, cell, individual and group—from the neurophysiological to parental subterfuge (and the child's subterfuge back) to sex (an absolute snake-pit of deceit and self-deception). Trivers examines our biases and rationalizations, denials and projections, misrepresentation and manipulations, and his writing is comfortable and suasive, resulting from his familiarity and command of the subject's broad application and investigative history. At the same time, the author is disarmingly intimate about his own self-deceptive weakness: "I have noticed that 'inadvertent' touching of women (that is, unconscious prior to the action) occurs exclusively with my left hand."

A gripping inquiry. Trivers is informal but highly knowledgeable, provocative, brightly humorous and inviting.

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Product Details

  • ISBN-13: 9780465085972
  • Publisher: Basic Books
  • Publication date: 1/7/2014
  • Edition description: First Trade Paper Edition
  • Pages: 416
  • Sales rank: 398,465
  • Product dimensions: 6.80 (w) x 10.00 (h) x 1.60 (d)

Meet the Author


Robert L. Trivers is a Professor of Anthropology and Biological Sciences at Rutgers University. He won the Crafoord Prize in Biosciences in 2007 for his fundamental analysis of social evolution, conflict, and cooperation. He lives in New Brunswick, New Jersey.
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Customer Reviews

Average Rating 3.5
( 7 )
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Sort by: Showing all of 7 Customer Reviews
  • Posted March 19, 2012

    An interesting informative book.

    It certainly is true that the easiest person to fool is yourself.

    2 out of 2 people found this review helpful.

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  • Posted February 14, 2012

    more from this reviewer

    Ranting and Raving disguised as science

    This book starts out pretty good. Then it turns Naderesque (not a good thing). Then it turns into a lot of ranting and raving. No, I am not responding to his anti-Zionism per se. Those arguments may have merit, but those and others should be mentioned and then left. I bought this based on a recommendation in Scientific American. I need to find something more reliable.

    2 out of 5 people found this review helpful.

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  • Anonymous

    Posted January 19, 2014

    Gyouqfz vM...weethfghgynrtbvdfgvcdghnbcxfggbghjjnhj vg...mnbh

    0 out of 2 people found this review helpful.

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    Posted November 30, 2011

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