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Food Blogging For Dummies [NOOK Book]

Overview

Calling all foodies! Here's how to share your passion with your own glorious food blog

A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of ...

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Food Blogging For Dummies

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Overview

Calling all foodies! Here's how to share your passion with your own glorious food blog

A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of the online food community.

  • Collect your tools — claim your domain, choose a blog platform, and establish your place in social media

  • Find your niche — survey the blog landscape, meet your fellow food bloggers, select a blog name, and find your unique voice

  • Serve it in style — see how to design a blog that serves up mouthwatering content as elegantly as a perfect table setting

  • Feed their eyes — learn simple food-styling tricks and how to take photos that awaken the taste buds

  • To market, to market — find out how to market your blog, increase your search engine rankings, and make your blog pay

Open the book and find:

  • Why it's the perfect time to launch your blog

  • Ways to make your blog credible

  • Advice on creating and presenting content

  • A primer in food blog legalese

  • Design ideas to make your blog user-friendly

  • Surprising ways to enhance your photos

  • Insider food-styling tricks

  • Tips for tapping into ad networks

Learn to:

  • Find your voice and your niche in the food blogosphere

  • Enhance your blog with superb design and photography

  • Make your recipes searchable and connect your blog to social media

IN FULL COLOR!

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Product Details

  • ISBN-13: 9781118239384
  • Publisher: Wiley
  • Publication date: 3/8/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 320
  • Sales rank: 422,645
  • File size: 42 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she’s not talking about calories) and was motivated to launch her blog to share her family’s rich recipe history.
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Table of Contents

Introduction 1

Part I: Whetting Your Appetite 7

Chapter 1: The Many, The Proud 9

Chapter 2: Finding Your Niche 25

Part II: Finding Your Voice 61

Chapter 4: Is This Thing On? 63

Chapter 5: Setting Your Content Menu 81

Chapter 6: Branding Your Blog through Consistency and Frequency 99

Part III: The Soup to Nuts of Design 117

Chapter 7: The Lay of the Land 119

Chapter 8: Your Blog's Roadmap 137

Chapter 9: Getting Your Garnish On 159

Part IV: Eating with Your Eyes 175

Chapter 10: Food Photography Basics 177

Chapter 11: Gathering Your Equipment and Tools 195

Chapter 12: Styling and Photographing Food 209

Part V: Marketing & Monetization 237

Chapter 13: (Super) Marketing 239

Chapter 14: Bringing Home the Bacon 259

Part VI: The Part of Tens 283

Chapter 15: Ten Things to Know before Starting Your Food Blog 285

Chapter 16: The Ten Hardest Foods to Photograph 291

Index 297

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