Food Styling and Photography For Dummies [NOOK Book]

Overview

Discover how to style and photograph food like the pros

Whether you're taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling provides information on the tools and techniques used by some of the most successful industry ...

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Food Styling and Photography For Dummies

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Overview

Discover how to style and photograph food like the pros

Whether you're taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling provides information on the tools and techniques used by some of the most successful industry professionals.

Food Styling & Photography For Dummies provides you with the fundamentals of food styling and gives you the inside scoop on the tools and techniques used by some of the most successful industry professionals.

  • Shows you how to translate taste, aroma, and appeal through color, texture, and portion
  • Includes techniques such as extreme close-ups, selective focus, and unique angles to create dramatic effect
  • Detailed coverage on lighting and composition
  • Tips for choosing the proper equipment and mastering the use of camera settings, lenses, and post-production software
  • Advice for creating a professional personality and getting your food photography business off the ground

Whether you're an amateur or professional food photographer, Food Styling & Photography For Dummies is a fun and informative guide to photographing and arranging culinary subject matter.

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  • Food Styling and Photography For Dummies
    Food Styling and Photography For Dummies  

Product Details

  • ISBN-13: 9781118230152
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/1/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 368
  • Sales rank: 640,893
  • File size: 72 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Alison Parks-Whitfield is a successful technical writer and food photographer in the San Francisco Bay area. Her tasty images have been published in books, magazines, newspapers, and on packaging, as well as in many online venues.
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Table of Contents

Introduction 1

Part I: Introducing Food Styling and Photography 7

Chapter 1: Exploring Food Photography 9

Chapter 2: Photography Know-How and Equipment 25

Chapter 3: Your Stylist Toolkit 41

Chapter 4: Dealing with Employers, Personnel, and Sets 67

Part II: It's All in the Presentation (Styling) 85

Chapter 5: Preparing for an Off-Site Photo Shoot 87

Chapter 6: Getting the Yummy to Translate on Film 99

Chapter 7: The Ice Cream Is Melting! Problem Solving for Tricky Foods 123

Part III: Shooting the Food: Techniques with the Camera 141

Chapter 8: Composition Basics 143

Chapter 9: Lighting, Lighting, Lighting 161

Chapter 10: Working with Tilts and Angles 181

Chapter 11: Exploring Focus 195

Part IV: And for Dessert: Managing Your Photos and More 211

Chapter 12: Post-Processing 213

Chapter 13: Editing and Saving Your Photos 225

Chapter 14: Making Your Photos Available in Print and Online 239

Chapter 15: Starting Your Food Styling and Photography Business 253

Part V: The Part of Tens 269

Chapter 16: Ten Tips for Growing Your Business 271

Chapter 17: Ten Indispensable Items for a Food Shoot 281

Chapter 18: Ten Awesome Garnishes for Food Images 289

Index 299

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted May 3, 2012

    Very helpful!

    If you have ever submitted your own food photos to one of the well-known food blogs out there, then you have probably also been rejected by one of the well-known food blogs out there. There are numerous theories as to what these food blogs’ judging critieria really are and they don’t really offer much help to get food photos featured on a blog, a magazine, a menu, or sold on a stock photography site. But what will help is the book, Food Styling and Photography For Dummies. Short chapters cut to the chase, including carefully and clearly describing the tools and equipment you will need, how to deal with food that melts or falls apart in mere moments, as well as how to position, light, focus, edit, and offer your photos to others.

    Food Styling and Photography For Dummies never gets lost in technical details, keeping its eyes on the prize, as in the chapter, “Getting the Yummy to Translate on Film.” And of course, the final part of any Dummies’ book, “The Part of Tens,” is a delight. The book’s practical, real-world, and budget-conscious emphasis can be seen in the final chapter, “Ten Awesome Garnishes for Food Images,” which includes ideas like Basil Leaves, Bits of the Subject (e.g., a stray grape), Fresh Berries, Grains of Salt, and Microgreens — the list of which can literally be seen in every food photo in “Martha Stewart Living” I’ve ever seen. About the only negative of the book is the photos are so delicious that you’ll get hungry just flipping through the book! A very helpful and delicious book.

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