The Food Stylist's Handbook

The Food Stylist's Handbook

by Denise Vivaldo
     
 

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Denise brings her talent, flair and lovely sense of humor to every show that we’ve produced together. She takes food to the next level!” Stephen Kroopnick, executive producer, Iron Chef America

For the last 15 years I have worked alongside Denise on many projects including cookbooks, recipes and food styling for my infomercials. She is Julia Child

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Overview

Denise brings her talent, flair and lovely sense of humor to every show that we’ve produced together. She takes food to the next level!” Stephen Kroopnick, executive producer, Iron Chef America

For the last 15 years I have worked alongside Denise on many projects including cookbooks, recipes and food styling for my infomercials. She is Julia Child and Bette Midler all rolled into one delicious lady. She is a talented chef with a fresh and creative imagination. She is a godsend to me.

Richard Simmons didn't realize the power food styling had to transform a pile of recipes into an exquisite cookbook until met Denise. She has an amazing ability to bring an author’s desires to life no matter what it takes. And nobody could deny the way her passion or excitement light up a room. Would produce another cookbook without her? Hell no!

Kim Barnouin, co-author of the New York Times best-seller Skinny Bitch, and founder of HealthyBitchDaily.com

Denise is the best food stylist in the world. It doesn't matter what problem shows up, fixes it and makes it look pretty.”

Mick Hastie, host and producer of the Magic Bullet and the Bullet Express

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Editorial Reviews

Sacramento Book Review

In this weighty manual by Denise Vivaldo, longtime Los Angeles food stylist and food -styling business owner, aims to educate prospective food stylists about the industry. The book mostly focuses on the business aspects of the industry, such as what is expected at a styling job for a magazine image versus a television cooking show.

Vivaldo teaches readers how to write a press release, business plan, and contract of work. One hundred pages of the book do contain food-styling instructions. Bacon, for example, should be arranged across a wire rack or weaved on a wooden skewer before cooking to achieve a crispy, curled look. Salads should be arranged leaf by leaf. Make coffee appear hot by spooning detergent bubbles into the cup, and always make your own "ice cream" with a recipe of shortening, powered sugar, and corn starch. Although the styling section is interesting, the tricks used to make a food look appetizing are useless if the stylist does not know how to prepare the food item in the first place. Therefore, this book is best for a person who is already has a high competency in culinary arts.

— Megan Just

Sacramento Book Review - Megan Just

In this weighty manual by Denise Vivaldo, longtime Los Angeles food stylist and food -styling business owner, aims to educate prospective food stylists about the industry. The book mostly focuses on the business aspects of the industry, such as what is expected at a styling job for a magazine image versus a television cooking show.

Vivaldo teaches readers how to write a press release, business plan, and contract of work. One hundred pages of the book do contain food-styling instructions. Bacon, for example, should be arranged across a wire rack or weaved on a wooden skewer before cooking to achieve a crispy, curled look. Salads should be arranged leaf by leaf. Make coffee appear hot by spooning detergent bubbles into the cup, and always make your own "ice cream" with a recipe of shortening, powered sugar, and corn starch. Although the styling section is interesting, the tricks used to make a food look appetizing are useless if the stylist does not know how to prepare the food item in the first place. Therefore, this book is best for a person who is already has a high competency in culinary arts.

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Product Details

ISBN-13:
9781423606031
Publisher:
Smith, Gibbs Publisher
Publication date:
09/01/2010
Pages:
264
Sales rank:
489,928
Product dimensions:
9.14(w) x 11.28(h) x 1.16(d)
Age Range:
18 Years

Read an Excerpt

Building a Styling Kit: basic items that every food stylist should have

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