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Sacramento Book Review
In this weighty manual by Denise Vivaldo, longtime Los Angeles food stylist and food -styling business owner, aims to educate prospective food stylists about the industry. The book mostly focuses on the business aspects of the industry, such as what is expected at a styling job for a magazine image versus a television cooking show.
Vivaldo teaches readers how to write a press release, business plan, and contract of work. One hundred pages of the book do contain food-styling instructions. Bacon, for example, should be arranged across a wire rack or weaved on a wooden skewer before cooking to achieve a crispy, curled look. Salads should be arranged leaf by leaf. Make coffee appear hot by spooning detergent bubbles into the cup, and always make your own "ice cream" with a recipe of shortening, powered sugar, and corn starch. Although the styling section is interesting, the tricks used to make a food look appetizing are useless if the stylist does not know how to prepare the food item in the first place. Therefore, this book is best for a person who is already has a high competency in culinary arts.
— Megan Just