Food Wars: The Global Battle for Mouths, Minds and Markets

Food Wars: The Global Battle for Mouths, Minds and Markets

by Tim Lang, Michael Heasman
     
 

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ISBN-10: 1853837024

ISBN-13: 9781853837029

Pub. Date: 09/28/2004

Publisher: Taylor & Francis

'Food Wars is a heartening book which calls for a radical change in the way the world feeds itself. It offers a blueprint for a future where nobody goes to bed hungry.' Derek Cooper, founder presenter of the BBC's
Food Programme 'An important book that should be read by everyone who cares about how the way food is produced affects our own health as well as that of

Overview

'Food Wars is a heartening book which calls for a radical change in the way the world feeds itself. It offers a blueprint for a future where nobody goes to bed hungry.' Derek Cooper, founder presenter of the BBC's
Food Programme 'An important book that should be read by everyone who cares about how the way food is produced affects our own health as well as that of the environment and our national economies.' Marion Nestle, author of
Food Politics, and Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, New York University The emergence of global markets has a far-reaching impact on what we eat and on health, food security, social justice and quality of life. What matters now is not just what we eat, but how and where it has been produced, distributed and processed, and the assumptions upon which this production is based - a global politics of food and health. Food Wars argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, both grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.

Product Details

ISBN-13:
9781853837029
Publisher:
Taylor & Francis
Publication date:
09/28/2004
Edition description:
1
Pages:
384
Product dimensions:
5.40(w) x 8.40(h) x 0.90(d)

Table of Contents

List of Figures, Tables and Boxesix
Acknowledgementsxiii
List of Acronyms and Abbreviationsxvii
Introduction1
Why Food Wars?4
Are radical options in food and health feasible or even possible?5
An outline of the book8
1The Food Wars Thesis11
Introduction11
Food policy choices13
Key characteristics of the food supply chain15
The war of paradigms: time for a new framework?16
The Productionist paradigm18
Two new paradigms of food supply?20
The Life Sciences Integrated paradigm21
The Ecologically Integrated paradigm26
The three paradigms summarized28
Which will dominate?30
The place of food and health in the 'paradigm' framework34
The Life Sciences and Ecologically Integrated paradigms' approaches to health37
Ending the Food Wars through policy and evidence40
Capturing the consumer41
Evidence-based policy?42
2Diet and Health: Diseases and Food47
Introduction48
The nutrition Transition53
Two categories of malnutrition: underfed and overfed60
The obesity epidemic63
Calculating the burden of diet-related disease70
Food safety and food-borne diseases85
Inequalities and food poverty89
The changing meanings of food security92
Food poverty in the Western world95
Implications for policy96
3Policy Responses to Diet and Disease98
Introduction99
Changing conceptions of health100
Changing conceptions of public health101
The nutrition pioneers: a 100-years war103
A more sophisticated approach to food and nutrition106
Post-World War II advances in social nutrition108
Public health strategies: targeting populations or 'at risk' groups?109
Dietary guidelines and goals111
The dietary guidelines battle in the US113
The case against the Western diet115
A new approach to the relationship between food, diet and health117
Obesity: a case study of battles over policy responses to a problem120
Public policy responses to obesity121
Industry response123
4The Food Wars Business126
The battle for commercial supremacy in the food system126
The origins of the industrial food supply128
Why 'health' is important to the food industry134
The changing context for the global food economy135
Remarkable changes in agriculture and food production137
Understanding the modern food system139
The emergence of food company clusters141
Farming becoming 'irrelevant'147
A new 'health' colonialism?151
The global scope and activity of food processors153
Long-term structural change in food manufacturing and processing155
Changing company cultures for the 21st century157
From globalization to localization158
Rapid consolidation and concentration in food retailing160
Food retailers and their suppliers164
The scale of the food service industries167
The politics of GM biotechnology and the growth in organics173
Summary and conclusion182
5The Consumer Culture War184
The battle for mouths and minds184
Food and health: a done deal for the consumer?186
Consuming wants and needs188
'Burgerized' politics189
The new consumer web and competing models192
'Schizophrenic' consumers?194
Moulding food culture197
Food advertising and education198
Obesity: redefining food marketing203
Cooking and food culture207
Shopping, spending and food209
Food activism and the role of NGOs210
6The Quality War: Putting Public and Environmental Health Together214
Introduction215
Can consumers save the planet?218
Intensification219
Food and biodiversity221
Water224
Pollution and pesticides225
Waste228
Soil and land229
Climate change230
Urban drift231
Energy and efficiency233
Eating up the fish?242
Meat248
Antibiotics248
Keep eating the fruit: a UK case study250
The clash of farming and biology: have humans got the wrong bodies?254
7Food Democracy or Food Control?257
Why is governance an issue?258
Civil society emerges262
Building on existing policy commitments263
How global institutions frame food and health265
Global standards267
Injecting health into regional institutions: the EU case269
Agriculture, subsidies and health271
Injecting the new health into national institutions275
The emerging battle lines: food democracy versus food control279
Human liberty and consumer choice280
Conclusion281
8The Future283
Introduction284
Which paradigm will triumph?285
The paradigmatic analysis289
Questions emerging from civil society293
What of the future?300
Looking for a political lead301
Notes and References308
Index358

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