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Marshmallow Marketing, General Patton, and the Mules.
25 Reasons Why You Need the Right Marketing Plan.
Know Thy Customers and Know Them Well.
The ATUs of Consumer Habits = The ABCs of Your Business.
Know Thyself...and How!.
Your Menu: Your Marketing Plan in Action.
Know Thy Enemy or Be Dead in the Water.
Don't Discard the Past--It Could Be Your Future.
Flying the Flag on the Fourth of July and Turning Green on March 17.
Demographics: Making the Numbers Turn Into Dollars.
Positioning: Thinking in Reverse to Get Into High Gear.
What It All Means: Analyzing the Data.
Marketing Programs: Where the Fun Really Is.
What Do I Pay?
What Do I Get?.
Do It Right or Forget It.