Fool's Gold: The Fate of Values in a World of Goods

Fool's Gold: The Fate of Values in a World of Goods

by Andrew Bard Schmookler

Editorial Reviews

Ray Olson
Essentially, this is a sermon rooted in the conviction that "there are realities that far transcend us, sources of value greater than our selfish concerns, wholes of which we humans are but parts." Its subject is the discrepancy between that sacred awareness and the unawareness, or circumscribed awareness, shaped by the market economy, for which nothing has any value--nothing "is" a value--if a price cannot be put upon it. Schmookler says that many of the notions of human behavior that market apologists like Milton Friedman seem to believe are demonstrably false, that humans are not born independent purchasing units but are distorted into consumers by forces that include, most prominently, that old bugaboo, advertising. As Schmookler concedes, his is not a new argument (he cites Wendell Berry very warmly as a contemporary progenitor; he easily could have gone back at least as far as Ruskin). He states it earnestly and, unlike so many others, with some of the coziness of self-help boosters without descending to that ilk's mindless cuddliness. What's more, he refreshingly concedes the real goods the market has given us.

Product Details

HarperCollins Publishers
Publication date:
Edition description:
1st ed

Customer Reviews

Average Review:

Write a Review

and post it to your social network


Most Helpful Customer Reviews

See all customer reviews >