Football in the New Media Age

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Overview

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industries. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty first century.
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Product Details

  • ISBN-13: 9780415317900
  • Publisher: Taylor & Francis
  • Publication date: 8/25/2004
  • Pages: 192
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.56 (d)

Meet the Author

Raymond Boyle and Richard Haynes both teach in the Department of Film and Media Studies at the University of Stirling and are members of the Stirling Media Research Institute. Raymond Boyle sits on the Editorial Board of Media, Culture and Society and is co-author of Sport and National Identity in the European Media (1993) and, with Richard Haynes, of Power Play: Sport, the Media and Popular Culture (2000). Richard Haynes is the author of The Football Imagination: The Rise of Football Fanzine Culture (1995).

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Table of Contents

Introduction : the game 1
1 Football and television : game on? 7
2 The digital revolution : a whole new ball game? 27
3 The European dimension : power and influence in new media football markets 51
4 Commercialising celebrity : player power and image rights 71
5 Battle for control : football clubs and new media strategy 95
6 A league of their own? : the old firm and SPL TV 118
7 The new World Wide Web of football : interactivity and the fan 138
Conclusion : the only game? : the media and football industry in the 21st century 159
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