Raymond Boyle and Richard Haynes both teach in the Department of Film and Media Studies at the University of Stirling and are members of the Stirling Media Research Institute. Raymond Boyle sits on the Editorial Board of Media, Culture and Society and is co-author of Sport and National Identity in the European Media (1993) and, with Richard Haynes, of Power Play: Sport, the Media and Popular Culture (2000). Richard Haynes is the author of The Football Imagination: The Rise of Football Fanzine Culture (1995).
Introduction: The Game 1. Football and Television: Game On? 2. The Digital Revolution: A Whole New Ball Game? 3. The European Dimension: Power and Influence in New Media Football Markets 4. Commercialising Celebrity: Player Power and Image Rights 5. Battle for Control: Football Clubs and New Media Strategy 6. A League of their Own? The Old Firm and SPL TV 7. The New World Wide Web of Football: Interactivity and the Fan Conclusion: The Only Game? The Media and Football Industry in the 21st Century