Football in the New Media Age

Football in the New Media Age

by Raymond Boyle, Richard Haynes
     
 

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industries. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book… See more details below

Overview

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industries. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty first century.

Product Details

ISBN-13:
9780415317900
Publisher:
Taylor & Francis
Publication date:
08/25/2004
Pages:
192
Product dimensions:
6.00(w) x 9.00(h) x 0.56(d)

Table of Contents

Introduction : the game1
1Football and television : game on?7
2The digital revolution : a whole new ball game?27
3The European dimension : power and influence in new media football markets51
4Commercialising celebrity : player power and image rights71
5Battle for control : football clubs and new media strategy95
6A league of their own? : the old firm and SPL TV118
7The new World Wide Web of football : interactivity and the fan138
Conclusion : the only game? : the media and football industry in the 21st century159

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