Football in the New Media Age

Football in the New Media Age

by Raymond Boyle, Richard Haynes
     
 

View All Available Formats & Editions

ISBN-10: 0415317908

ISBN-13: 9780415317900

Pub. Date: 08/25/2004

Publisher: Taylor & Francis

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of

Overview

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.

Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.

At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.

Product Details

ISBN-13:
9780415317900
Publisher:
Taylor & Francis
Publication date:
08/25/2004
Pages:
192
Product dimensions:
6.00(w) x 9.00(h) x 0.56(d)

Table of Contents

Introduction: The Game 1. Football and Television: Game On? 2. The Digital Revolution: A Whole New Ball Game? 3. The European Dimension: Power and Influence in New Media Football Markets 4. Commercialising Celebrity: Player Power and Image Rights 5. Battle for Control: Football Clubs and New Media Strategy 6. A League of their Own? The Old Firm and SPL TV 7. The New World Wide Web of Football: Interactivity and the Fan Conclusion: The Only Game? The Media and Football Industry in the 21st Century

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >