Football U.: Spectator Sports in the Life of the American University

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Overview


The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--play a key role in defining institutions that might otherwise be indistinguishable and are an indispensable tool in building a sense of community on campus, as well as an important factor in mustering alumni and political support.

While abuses exist, the "football school" is not only a legitimate member of the academic community but an inevitable one as well--and football provides much-needed identity at every level from the local to the national scale. Pointing out that universities compete as much academically as athletically, J. Douglas Toma argues that fielding a winning sports team is a quick, effective way to win recognition and that doing so pays dividends across the board, by raising public awareness (thereby making a school more attractive to potential students and faculty) and by creating a wider constituency of "fans" whose loyalties pay off in increased contributions and appropriations that support academic programs as well. He notes that universities like Harvard and Yale, now eclipsed on the gridiron, were "football powers" in the era when America's westward expansion spawned new schools unable to challenge older institutions academically but able to win acclaim through sports. This fosters a campus and alumni culture based on "football Saturday"--a bonding experience that helped forge a larger community whose support, both personal and financial, has become integral to the life of the institution.

Football U. brings welcome impartiality to a subject all too often riven by controversy, pitting football boosters against critics who complain that academic achievement takes second place to athletic success. But as a tool for creating "brand awareness" as well as local loyalty and widespread support, high-profile athletic programs meet a variety of institutional needs in ways no other aspect of university life can. This, Toma observes, is a two-edged sword, for even as it fosters collegiality, it discourages reform when the pendulum swings too far in the direction of athletic dominance. Nevertheless, Football U. is here to stay.

J. Douglas Toma is Director and Senior Fellow, The Executive Doctorate and Penn Center for Higher Education Management, the University of Pennsylvania's Graduate School of Education.

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Product Details

  • ISBN-13: 9780472112999
  • Publisher: University of Michigan Press
  • Publication date: 7/23/2003
  • Edition description: New Edition
  • Pages: 220
  • Sales rank: 1,257,544
  • Product dimensions: 6.30 (w) x 9.31 (h) x 1.01 (d)

Table of Contents

Acknowledgments
1 The Name of the Game: Spectator Sports in Institution Building 1
2 The College Try: The Collegiate Ideal and the Landscape of Intercollegiate Athletics 17
3 School Colors: The Forms of Institutional Culture 47
4 Team Spirit: Community and the Substance of Institutional Culture 73
5 League Standings: The University as National Brand 95
6 Home Games: Local Involvement in the Life of the American University 127
7 Loyal Fans: Institutional Identification at State U. 165
8 The Football School: Institutional Image and Brand Equity 195
9 Homecoming Weekend: Motivating Institutional Advancement 217
10 Amateur Ideals and Commercial Realities: Understanding the American University and the Future of College Sports 245
Index 283
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