Football U.: Spectator Sports in the Life of the American Universityby J. Douglas Toma
Pub. Date: 07/23/2003
Publisher: University of Michigan Press
The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sportsparticularly footballplay a key role in defining institutions that might otherwise be indistinguishable and are an… See more details below
The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sportsparticularly footballplay a key role in defining institutions that might otherwise be indistinguishable and are an indispensable tool in building a sense of community on campus, as well as an important factor in mustering alumni and political support.
While abuses exist, the "football school" is not only a legitimate member of the academic community but an inevitable one as welland football provides much-needed identity at every level from the local to the national scale. Pointing out that universities compete as much academically as athletically, J. Douglas Toma argues that fielding a winning sports team is a quick, effective way to win recognition and that doing so pays dividends across the board, by raising public awareness (thereby making a school more attractive to potential students and faculty) and by creating a wider constituency of "fans" whose loyalties pay off in increased contributions and appropriations that support academic programs as well. He notes that universities like Harvard and Yale, now eclipsed on the gridiron, were "football powers" in the era when America's westward expansion spawned new schools unable to challenge older institutions academically but able to win acclaim through sports. This fosters a campus and alumni culture based on "football Saturday"a bonding experience that helped forge a larger community whose support, both personal and financial, has become integral to the life of the institution.
Football U. brings welcome impartiality to a subject all too often riven by controversy, pitting football boosters against critics who complain that academic achievement takes second place to athletic success. But as a tool for creating "brand awareness" as well as local loyalty and widespread support, high-profile athletic programs meet a variety of institutional needs in ways no other aspect of university life can. This, Toma observes, is a two-edged sword, for even as it fosters collegiality, it discourages reform when the pendulum swings too far in the direction of athletic dominance. Nevertheless, Football U. is here to stay.
J. Douglas Toma is Director and Senior Fellow, The Executive Doctorate and Penn Center for Higher Education Management, the University of Pennsylvania's Graduate School of Education.
- University of Michigan Press
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.30(w) x 9.31(h) x 1.01(d)
Table of Contents
|1||The Name of the Game: Spectator Sports in Institution Building||1|
|2||The College Try: The Collegiate Ideal and the Landscape of Intercollegiate Athletics||17|
|3||School Colors: The Forms of Institutional Culture||47|
|4||Team Spirit: Community and the Substance of Institutional Culture||73|
|5||League Standings: The University as National Brand||95|
|6||Home Games: Local Involvement in the Life of the American University||127|
|7||Loyal Fans: Institutional Identification at State U.||165|
|8||The Football School: Institutional Image and Brand Equity||195|
|9||Homecoming Weekend: Motivating Institutional Advancement||217|
|10||Amateur Ideals and Commercial Realities: Understanding the American University and the Future of College Sports||245|
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