For Entrepreneurs Only

For Entrepreneurs Only

by Wilson L. Harrell, Wilson Harrell
     
 

What does it take to make a successful entrepreneur in today's business economy? Ask Wilson Harrell...country boy, hobo, war hero, TV producer, mad marketeer, friend of the famous and scourge of the powerful...successful survivor of hundreds of entrepreneurial battles. Harrell knows all about survival. He barely escaped death after being shot down by the…  See more details below

Overview

What does it take to make a successful entrepreneur in today's business economy? Ask Wilson Harrell...country boy, hobo, war hero, TV producer, mad marketeer, friend of the famous and scourge of the powerful...successful survivor of hundreds of entrepreneurial battles. Harrell knows all about survival. He barely escaped death after being shot down by the Luftwaffe over World War II France. And throughout his illustrious career as a buccaneering businessman -- brainchild behind such successes as Formula 409 as well as inglorious failures like Toasta-Pizza -- he has used the same survival strategies and instincts. For Entrepreneurs Only is not a step-by-step guide to starting a business. There are no model business plans, lists of venture capital sources or suggestions for renting office space. Rather, Harrell shares a collection of confessions and insights that speak to and inspire the entrepreneur. He explores the many faces and phases of entrepreneurship. He rallies the entrepreneurial troops to make a stand for the freedom and justice they've rightfully earned. Indeed he offers a peek into the rollercoaster ride of the entrepreneur, that rare breed, who welcomes terror and uncertainty in order to make a dream come true.

Read More

Editorial Reviews

USA Today
For Entrepreneurs Only is for anyone thinking of becoming one, for any company trying to sell things to one, for any entrepreneur trying to become better.
Publishers Weekly - Publisher's Weekly
Entrepreneurial companies are the richest source of new jobs in America, according to the author, yet the inherently complex small business start-up process and the Herculean problems and pressures that engulf the small-business owner remain a mystery. Harrell, a former publisher of Inc. magazine, addresses these issues in this brief, anecdotal and strongly opinionated study. Arguing that small businesses comprise a new economic entity--the ``Third Market''--he analyzes marketing, styles of entrepreneurship (``buccaneer'' and ``farmer'') and the inevitable ``entrepreneurial transition'' from the ``genius'' stage through the creation of a large, successful enterprise. From his lucid views on risk-taking (``It's just one word and will give you . . . freedom to get your head above the crowd'') and his blunt comments on dealing with such major corporations as Clorox and Proctor & Gamble, to his pithy but salient thoughts on advertising, financing, boards of directors and the future prospects of America's entrepreneurial activities, Harrell's ideas are worth heeding, though more thoughtful development of each topic would have enriched his work. 50,000 first printing; first serial to Success magazine. (Apr.)

Product Details

ISBN-13:
9781564141231
Publisher:
Career Press, Incorporated
Publication date:
02/28/1994
Pages:
224
Product dimensions:
6.34(w) x 9.27(h) x 0.95(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >