For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

4.8 5
by Mark Pendergrast
     
 

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For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid…  See more details below

Overview


For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Editorial Reviews

Publishers Weekly - Publisher's Weekly
``Unauthorized'' it may be, but freelance business journalist Pendergrast, granted access to Coca-Cola company files, has produced an entertaining, fair-minded history without much scandal. He traces the roots of ``the world's most widely distributed product'' as a patent medicine, describes the development of the unique ``Hobbleskirt'' bottle and depicts the canny use of advertising, which enabled Coke to ``permeate every aspect of American life.'' He also covers the work of legendary company leader Robert Woodruff, Coke's quasi-military expansion during WW II, the growing competition from Pepsi and the company's ill-fated mid-1980s reformulation of the Coke recipe. If the book doesn't always make for smooth reading, it has many amusing details: lists of the names of Coke imitators (``Revive-ola,'' ``Toka-tona''); the antics of a biology professor who, acting as a Coca-Cola defense witness, ingested bugs marinated in the drink; a hilarious glimpse of football star Mean Joe Greene filming a commercial for which he chugged down 18 Cokes, even though he vomited after the sixth. Photos not seen by PW. Reader's Digest Condensed Books selection. (Apr.)
Library Journal
Coca-Cola is one of the most celebrated products of this century. The trials and successes of Coke and its manufacturer, ranging from its invention to the wars with Pepsi, unfold in a historical narrative that keeps the reader focused and interested. Pendergrast, a business journalist, displays an impressive array of research from several collections and interviews with former company employees. The premise that Coca-Cola has religious undertones is somewhat far-fetched, but the author does an able job of proving that Coke is an American phenomenon. The last chapter, however, would have benefited from editing to make the transition from third to first person flow more smoothly. Recommended for general collections.-- Rebecca A. Smith, Harvard Business Sch. Lib.
Booknews
A scholar and journalist investigating popular vices<-->incest and coffee previously<-->Pendergrast here chronicles the US soft drink from its invention as a cocaine-laced patent medicine in the Gilded Age to its global ubiquity as a symbol of consumer capitalism. To the 1996 edition he has added the original secret formula, 30 early company management lessons, and other tidbits that have been published since. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Product Details

ISBN-13:
9780465054688
Publisher:
Basic Books
Publication date:
01/28/2000
Edition description:
2 ED
Pages:
664
Product dimensions:
6.13(w) x 9.25(h) x 1.69(d)
Age Range:
18 Years

Meet the Author


Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

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For God, Country, and Coca-Cola 4.8 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
Grinned and stepped on.
Anonymous More than 1 year ago
Guest More than 1 year ago
An incredible book written like an artist. Mark takes you back to the 1800's until now with incredible facts and shows you that is isn't easy to make a product that can stand the test of time and it's even harder not to lose it. There are many lessons to be learned from this book. A masterpiece.
Guest More than 1 year ago
I couldn't stop reading from the beginning to the end. A lot of episodes and history of coca-cola in this book really amazed me. The author did a wonderful research. I will buy more copies for my friends. Best bet!
Guest More than 1 year ago
This book contains millions of interesting episodes about Coca-cola. I was so excited to read this book. You can tell how hard this author did work on research on this book. The author makes us realize that Coca-cola is not only part of American History, but also a part of World History.