For God, Country, and Coca-Cola

( 5 )

Overview

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized...

See more details below
Paperback (2 ED)
$17.73
BN.com price
(Save 26%)$24.00 List Price
Other sellers (Paperback)
  • All (25) from $1.99   
  • New (9) from $4.00   
  • Used (16) from $1.99   

Overview

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

The unauthorized history of the great American soft drink and the company that makes it. Pendergrast tells the full story of why Coke--more than 99% sweetened water--is the quintessential American product and how it changed the course of American capitalism. Also reveals high jinks, family dramas, and shady deals behind the scenes. Three 8-page photo inserts.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
``Unauthorized'' it may be, but freelance business journalist Pendergrast, granted access to Coca-Cola company files, has produced an entertaining, fair-minded history without much scandal. He traces the roots of ``the world's most widely distributed product'' as a patent medicine, describes the development of the unique ``Hobbleskirt'' bottle and depicts the canny use of advertising, which enabled Coke to ``permeate every aspect of American life.'' He also covers the work of legendary company leader Robert Woodruff, Coke's quasi-military expansion during WW II, the growing competition from Pepsi and the company's ill-fated mid-1980s reformulation of the Coke recipe. If the book doesn't always make for smooth reading, it has many amusing details: lists of the names of Coke imitators (``Revive-ola,'' ``Toka-tona''); the antics of a biology professor who, acting as a Coca-Cola defense witness, ingested bugs marinated in the drink; a hilarious glimpse of football star Mean Joe Greene filming a commercial for which he chugged down 18 Cokes, even though he vomited after the sixth. Photos not seen by PW. Reader's Digest Condensed Books selection. (Apr.)
Library Journal
Coca-Cola is one of the most celebrated products of this century. The trials and successes of Coke and its manufacturer, ranging from its invention to the wars with Pepsi, unfold in a historical narrative that keeps the reader focused and interested. Pendergrast, a business journalist, displays an impressive array of research from several collections and interviews with former company employees. The premise that Coca-Cola has religious undertones is somewhat far-fetched, but the author does an able job of proving that Coke is an American phenomenon. The last chapter, however, would have benefited from editing to make the transition from third to first person flow more smoothly. Recommended for general collections.-- Rebecca A. Smith, Harvard Business Sch. Lib.
Booknews
A scholar and journalist investigating popular vices<-->incest and coffee previously<-->Pendergrast here chronicles the US soft drink from its invention as a cocaine-laced patent medicine in the Gilded Age to its global ubiquity as a symbol of consumer capitalism. To the 1996 edition he has added the original secret formula, 30 early company management lessons, and other tidbits that have been published since. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780465054688
  • Publisher: Basic Books
  • Publication date: 1/28/2000
  • Edition description: 2 ED
  • Edition number: 2
  • Pages: 664
  • Sales rank: 994,258
  • Product dimensions: 6.13 (w) x 9.25 (h) x 1.69 (d)

Meet the Author

Mark Pendergrast

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Read More Show Less

Table of Contents

Acknowledgments
Notes on the Text
Foreword
Preface
Prologue: A Parable (January 1, 1985) 1
Pt. I In the Beginning (1886-1899) 5
1 Time Capsule: The Golden Age of Quackery 9
2 What Sigmund Freud, Pope Leo, and John Pemberton Had in Common 19
3 The Tangled Chain of Title 37
4 Asa Candler: His Triumphs and Headaches 50
5 Bottle It: The World's Stupidest, Smartest Contract 72
Pt. II Heretics and True Believers (1900-1922) 85
6 Success Under Siege 89
7 Dr. Wiley Weighs In 109
8 The Sinister Syndicate 125
9 Coca-Cola's Civil War 137
Pt. III The Golden Age (1923-1949) 151
10 Robert W. Woodruff: The Boss Takes the Helm 155
11 A Euphoric Depression and Pepsi's Push 176
12 The $4,000 Bottle: Coca-Cola Goes to War 199
13 Coca-Cola Uber Alles 218
Pt. IV Trouble in the Promised Land (1950-1979) 233
14 Coca-Colonization and the Communists 237
15 Breaking the Commandments 252
16 Paul Austin's Turbulent Sixties 277
17 Big Red's Uneasy Slumber 299
Pt. V The Corporate Era (1980-1989) 329
18 Roberto Goizueta's Bottom Line 333
19 The Marketing Blunder of the Century 354
20 Global Fizz 372
21 World Without End? 398
Epilogue: The Nineties Erupt (1990-1992) 411
Appendix: The Sacred Formula 421
Notes 426
Bibliography 522
Index 535
Read More Show Less

Customer Reviews

Average Rating 5
( 5 )
Rating Distribution

5 Star

(4)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted December 14, 2013

    Willow

    Grinned and stepped on.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 21, 2000

    A Must Read !

    An incredible book written like an artist. Mark takes you back to the 1800's until now with incredible facts and shows you that is isn't easy to make a product that can stand the test of time and it's even harder not to lose it. There are many lessons to be learned from this book. A masterpiece.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2000

    For God, Country, and Coca-Cola

    I couldn't stop reading from the beginning to the end. A lot of episodes and history of coca-cola in this book really amazed me. The author did a wonderful research. I will buy more copies for my friends. Best bet!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 1, 2000

    For God, Country, and Coca-Cola

    This book contains millions of interesting episodes about Coca-cola. I was so excited to read this book. You can tell how hard this author did work on research on this book. The author makes us realize that Coca-cola is not only part of American History, but also a part of World History.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 6, 2010

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)