Robert Morris: America's First Financier.
Cyrus McCormick's Reaper and the Industrialization of Farming.
John D. Rockefeller and the Modern Corporation.
Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership.
Walt Disney and his Family-Entertainment Empire.
Ray Kroc, McDonald's, and the Fast-Food Industry.
Betting the Company: Joseph Wilson and the Xerox 914.
American Express and the Charge Card.
Mary Kay Ash and her Corporate Culture for Women.
Sam Walton, Wal-Mart, and the Discounting of America.
The Turnaround at Harley-Davidson.
Kohlberg Kravis Roberts & Co.
and the Leveraged Buyout.
William Gates and the Dominance of Microsoft.
Notes on Sources.