Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution
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Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution

by Edward Humes
     
 

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ISBN-10: 006169049X

ISBN-13: 9780061690495

Pub. Date: 05/10/2011

Publisher: HarperCollins Publishers

What happens when a renowned river guide teams up with the CEO of one of the largest and least Earth-friendly corporations in the world? When it's former Wal-Mart CEO H. Lee Scott and white-water expert turned sustainability consultant Jib Ellison, the result is nothing less than a green business revolution.

Wal-Mart—long the target of local businesses,

Overview

What happens when a renowned river guide teams up with the CEO of one of the largest and least Earth-friendly corporations in the world? When it's former Wal-Mart CEO H. Lee Scott and white-water expert turned sustainability consultant Jib Ellison, the result is nothing less than a green business revolution.

Wal-Mart—long the target of local businesses, labor advocates, and environmentalists who deplore its outsourced, big-box methods—has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant that rose from Sam Walton's Ozarks dime store is leveraging the power of 200 million weekly customers to drive waste, toxics, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects its river guide's simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, utopian future but today.

From energy conservation, recycling, and hybrid trucks to reduced packaging and partnerships with environmentalists it once met only in court, Wal-Mart has used sustainability to boost its bottom line even in a tough economy—belying the age-old claim that going green kills jobs and profits. Now the global apparel business, the American dairy industry, big agriculture, and even Wall Street are following Wal-Mart's lead, along with the 100,000 manufacturers whose products must become more sustainable to remain on Wal-Mart's shelves. Here Pulitzer Prize winner and bestselling author Edward Humes charts the course of this unlikely second industrial revolution, in which corporate titans who once believed profit and planet must be at odds are learning that the best business just may be a force of nature.

Product Details

ISBN-13:
9780061690495
Publisher:
HarperCollins Publishers
Publication date:
05/10/2011
Pages:
272
Sales rank:
1,222,357
Product dimensions:
6.16(w) x 9.26(h) x 1.00(d)

Table of Contents

Prologue: The Confluence 1

Part I The Nudge

1 Exposure 13

2 The Soul of a Discounter 25

3 The CEO Whisperer 55

Part II Bursting the Bubble

4 Doing the Math 73

5 Katrina in Slow Motion 97

6 Because Everyone Loves a Good Deal 109

7 Cotton, Fish, Coffee, and Al 125

Part III Beyond the Box

8 The Cow of the Future 159

9 One Index to Rule Them All 181

10 No Free Lunch at the Nature Market 207

Epilogue: Generation Green 225

Acknowledgments 237

Notes 238

Index 251

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