1 China's Encounter with Global Advertising Culture.
2 The Advertising Revolution: Foreign Advertising in China in the 20th Century.
3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads.
4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing.
5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising.
6 Global Advertising, Chinese Style.