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Advance your business interests in the ever-changing European market!
Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market.
Providing both theoretical background and fascinating case studies, Foreign Direct Investment and Strategic Alliances in Europe begins with an examination of the relationship between contextual and strategic factors and foreign market entry strategies. Then it illustrates its meaning with a real-world application of that information, in this case examining the way Israeli manufacturers developed their entry strategies in the European Union.
This insightful book also:
Strategic alliances and foreign direct investment are expected to continue to flourish in Europe. By integrating FDI issues with those of strategic alliances, this well-referenced book will provide you with insights into both areas as well as up-close perspectives on specific segments of the European market.
|Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors||5|
|Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia||27|
|American Software Firms in Europe: Acquire, Invest of Partner?||49|
|International Strategic Alliances: The Impact of Behavioral Characteristics of Success||71|
|Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions||99|