Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

Be the first to write a review
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$20
BN.com price
$30.00 List Price (Save 33%)
Marketplace (New and Used)
from
$3.27
$30.00 List Price (Save 89%)
Usually ships in 1-2 business days
All (28)  
Used (14)  
New (14)  
Close
Sort by
Page 1 of 3
Showing 1 – 10 of 28 (3 pages)
$3.27
(Save 89%)
New Chapter Recycling
Seller since 2010

Feedback rating:

(3285)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good

Ships from: Lakewood, WA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$4.64
(Save 85%)
Sierra Nevada Books
Seller since 2012

Feedback rating:

(0)

Condition: Very Good
Very good condition - book only shows a small amount of wear! Biggest little used bookstore in the world!

Ships from: Reno, NV

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$4.64
(Save 85%)
Paper_Tiger_Books
Seller since 2007

Feedback rating:

(3696)

Condition: Very Good
1592530540 Never used! Overstock from publisher with moderate wear to edges from shelving.

Ships from: Pittsburgh, PA

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$4.65
(Save 85%)
Silver Arch Books
Seller since 2010

Feedback rating:

(1295)

Condition: Acceptable
Selection as wide as the Mississippi.

Ships from: St Louis, MO

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$8.06
(Save 73%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(3184)

Condition: Good
Excellent customer service. Prompt Customer Service. Buy with confidence.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$9.70
(Save 68%)
RightChoiceBooks!
Seller since 2008

Feedback rating:

(1774)

Condition: New
1592530540 UNUSED CPY!! MAY CONTAIN SHELFWARE, SHIPS TODAY!

Ships from: Plainview, NY

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$9.71
(Save 68%)
whypaymorebooks? NY
Seller since 2005

Feedback rating:

(1449)

Condition: New
5/1/2004 Paperback New 1592530540 UNUSED CPY! ! MAY CONTAIN SHELFWARE, SHIPS TODAY!

Ships from: Lindenhurst, NY

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.00
(Save 67%)
treeoflife_books
Seller since 2010

Feedback rating:

(564)

Condition: Good
Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.

Ships from: MARION, IN

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.00
(Save 67%)
treeoflife_books
Seller since 2010

Feedback rating:

(564)

Condition: New
Ships same or next business day with delivery confirmation. Brand New. Expedited shipping available.

Ships from: MARION, IN

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$15.80
(Save 47%)
BookCellar-NH
Seller since 2010

Feedback rating:

(1468)

Condition: Like New
1592530540 Almost new book. We are a tested and proven company with over 700,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster ... delivery. Delivery confirmation on all US orders. Read more Show Less

Ships from: Nashua, NH

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
Page 1 of 3
Showing 1 – 10 of 28 (3 pages)
Close
Sort by

Overview

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. ...

See more details below
Sending request ...

More About This Book

Overview

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Product Details

  • ISBN-13: 9781592530540
  • Publisher: Rockport Publishers
  • Publication date: 5/1/2004
  • Pages: 264
  • Sales rank: 697,073
  • Product dimensions: 5.94 (w) x 8.25 (h) x 0.75 (d)

Meet the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Table of Contents

Introduction 7
Chapter 1 Measurement Conversion Charts 8
Millimeters, Points, and Picas to Inches 8
Inch Decimals to Inch Fractions 8
Conversion Formulas 9
Metric to Imperial Equivalents 10
Chapter 2 Copyright and Trademark Standards 10
Copyright 10
Public Domain 10
Transferring Rights 11
Trademarks and Service Marks 11
Chapter 3 Proofreading and Copywriting 12
Proofreaders' Symbols 12
Footnotes 13
Abbreviation Guide 13
Number and Numeral Usage 18
Chapter 4 Imaging and Color 20
Image File Formats 20
Photographic Options 20
Standard Camera Formats and Sizes 21
Halftone Screens 22
Tint Values for Halftone Screens 24
Duotones 25
Finding the Best Scanning Resolution 26
Scaling an Image 26
Chapter 5 Type 28
Type Basics and Terminology 28
Categorizing Typefaces 28
Serif and Sans Serif 29
Measuring Type 31
Type Guide 33
Type Specimens: Display Typefaces 33
Ways to Identify Typefaces 34
Text Typefaces 35
Chapter 6 Paper 58
North American Sheet Sizes 58
International, or ISO, Sheet Sizes 59
Basis Weight Equivalents 62
Grammage 63
Converting Basis Weight to Grammage 63
Caliper, Bulk, and PPI 64
Basis Weight/Caliper Equivalents 65
PPI Formula 65
Finishes 66
Grain 66
Getting the Most from a Sheet 67
Paper Estimator 68
Paper Usage Guide 69
Chapter 7 Bindings and Folds 70
Standard Binding Types 70
Which Binding Method Works Best? 72
Common Fold Styles 73
Tolerances for Gatefolds, Barrel, or Roll Folds 75
Chapter 8 Envelopes and Folders 76
Envelope Construction 76
Standard Envelope Styles and Sizes 77
Window Size and Position 78
International Envelope Sizes 81
Printing Considerations for Envelopes 82
Pocket Folder Styles 83
Printing Considerations for Pocket Folders 87
Chapter 9 Packaging Styles 88
Tray-Style Cartons 88
Basic Tube-Style Cartons 91
Basic Closure Types 92
Folders, Sleeves, and Other Types of Folding Cartons 96
Set-up Boxes 101
Basic Set-up Construction 101
Common Styles of Stock Plastic Containers 106
Chapter 10 Postal Standards 110
General Mail Classifications and Requirements 110
Size Requirements for Flat Mail 112
Thickness Requirements for Flat Mail 114
Size Requirements for Packages 114
Package Standards for Mailing 115
Rate Classifications and Delivery Time for International Mail 115
Extra USPS Services 117
Label Standards for Automated Mailing 118
Business Reply and Courtesy Reply Mail 119
Mail Piece Design Expertise 119
Sealing Self-Mailers 120
Postal Websites 123
Chapter 11 Bar Code Standards 126
General Standards for UPC Bar Codes 126
Guide to Color-Correct Barcoding 127
Reflectance Values of Four-Color Combinations on Uncoated Stock 128
Paper Bags 132
Plastic Bags 134
Chapter 12 Printing and Finishing 136
General Guide to Printing Processes 136
Trapping Tolerances 139
Types of Offset Lithography 140
Cutting and Trimming 141
Finishing Techniques 141
Offset Inks 144
Varnishes and protective liquid coatings 144
Glossy versus Matte Finishes 145
Laminates 146
Proofing Methods 147
Glossary 148
Recommended Reading 164
Process Color Finder 170
Index 260
About the Author 264

Customer Reviews

Be the first to write a review
( 0 )

Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit