Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

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Overview

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. ...

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Overview

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Product Details

  • ISBN-13: 9781592530540
  • Publisher: Rockport Publishers
  • Publication date: 5/1/2004
  • Pages: 264
  • Sales rank: 697,073
  • Product dimensions: 5.94 (w) x 8.25 (h) x 0.75 (d)

Meet the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Table of Contents

Introduction 7
Chapter 1 Measurement Conversion Charts 8
Millimeters, Points, and Picas to Inches 8
Inch Decimals to Inch Fractions 8
Conversion Formulas 9
Metric to Imperial Equivalents 10
Chapter 2 Copyright and Trademark Standards 10
Copyright 10
Public Domain 10
Transferring Rights 11
Trademarks and Service Marks 11
Chapter 3 Proofreading and Copywriting 12
Proofreaders' Symbols 12
Footnotes 13
Abbreviation Guide 13
Number and Numeral Usage 18
Chapter 4 Imaging and Color 20
Image File Formats 20
Photographic Options 20
Standard Camera Formats and Sizes 21
Halftone Screens 22
Tint Values for Halftone Screens 24
Duotones 25
Finding the Best Scanning Resolution 26
Scaling an Image 26
Chapter 5 Type 28
Type Basics and Terminology 28
Categorizing Typefaces 28
Serif and Sans Serif 29
Measuring Type 31
Type Guide 33
Type Specimens: Display Typefaces 33
Ways to Identify Typefaces 34
Text Typefaces 35
Chapter 6 Paper 58
North American Sheet Sizes 58
International, or ISO, Sheet Sizes 59
Basis Weight Equivalents 62
Grammage 63
Converting Basis Weight to Grammage 63
Caliper, Bulk, and PPI 64
Basis Weight/Caliper Equivalents 65
PPI Formula 65
Finishes 66
Grain 66
Getting the Most from a Sheet 67
Paper Estimator 68
Paper Usage Guide 69
Chapter 7 Bindings and Folds 70
Standard Binding Types 70
Which Binding Method Works Best? 72
Common Fold Styles 73
Tolerances for Gatefolds, Barrel, or Roll Folds 75
Chapter 8 Envelopes and Folders 76
Envelope Construction 76
Standard Envelope Styles and Sizes 77
Window Size and Position 78
International Envelope Sizes 81
Printing Considerations for Envelopes 82
Pocket Folder Styles 83
Printing Considerations for Pocket Folders 87
Chapter 9 Packaging Styles 88
Tray-Style Cartons 88
Basic Tube-Style Cartons 91
Basic Closure Types 92
Folders, Sleeves, and Other Types of Folding Cartons 96
Set-up Boxes 101
Basic Set-up Construction 101
Common Styles of Stock Plastic Containers 106
Chapter 10 Postal Standards 110
General Mail Classifications and Requirements 110
Size Requirements for Flat Mail 112
Thickness Requirements for Flat Mail 114
Size Requirements for Packages 114
Package Standards for Mailing 115
Rate Classifications and Delivery Time for International Mail 115
Extra USPS Services 117
Label Standards for Automated Mailing 118
Business Reply and Courtesy Reply Mail 119
Mail Piece Design Expertise 119
Sealing Self-Mailers 120
Postal Websites 123
Chapter 11 Bar Code Standards 126
General Standards for UPC Bar Codes 126
Guide to Color-Correct Barcoding 127
Reflectance Values of Four-Color Combinations on Uncoated Stock 128
Paper Bags 132
Plastic Bags 134
Chapter 12 Printing and Finishing 136
General Guide to Printing Processes 136
Trapping Tolerances 139
Types of Offset Lithography 140
Cutting and Trimming 141
Finishing Techniques 141
Offset Inks 144
Varnishes and protective liquid coatings 144
Glossy versus Matte Finishes 145
Laminates 146
Proofing Methods 147
Glossary 148
Recommended Reading 164
Process Color Finder 170
Index 260
About the Author 264

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