Formulation, Implementation and Control of Competitive Strategy

Formulation, Implementation and Control of Competitive Strategy

by John A. Pearce, Richard B. Robinson
     
 

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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The…  See more details below

Overview

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 8e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Editorial Reviews

Booknews
An introduction to planning and managing strategic activities, for business students. Covers the strategic management process, defining the company mission, internal analysis, and formulating, implementing, and evaluating strategy, with chapter case studies from the Coca-Cola company. This fifth edition incorporates revised material on external analysis, environmental forecasting, the global business setting, and organizational culture as a central dimension of strategy implementation. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780073368122
Publisher:
McGraw-Hill Companies, The
Publication date:
03/28/2008
Pages:
512
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

Related Subjects

Meet the Author

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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