FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.
Decisions equal success—nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
1116254105
FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.
Decisions equal success—nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
21.95 Out Of Stock
FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

by Editors of Fortune Magazine
FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

by Editors of Fortune Magazine

Hardcover

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Overview

Decisions equal success—nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

Product Details

ISBN-13: 9781603200592
Publisher: TI Inc. Books
Publication date: 10/02/2012
Pages: 208
Product dimensions: 7.90(w) x 5.60(h) x 0.90(d)

Table of Contents

Foreword Jim Collins 13

Introduction Verne Harnish 23

Chapter 1 Apple Brings Back Steve Jobs Adam Lashinsky 29

Chapter 2 How Free Shipping Saved Zappos Jennifer Reingold 39

Chapter 3 Why Samsung Lets Its Stars Goof Off Nicholas Varchaver 47

Chapter 4 At Johnson & Johnson, the Shareholder Comes Last Timothy K. Smith 57

Chapter 5 Why Daydreaming Pays Off Big at 3M Geoff Colvin 65

Chapter 6 How Intel Got Consumers to Love Chips David A. Kaplan 75

Chapter 7 Jack's GE Cathedral David A. Kaplan 85

Chapter 8 Bill Gates Decides to Take a Week Off David A. Kaplan 97

Chapter 9 Softsoap's Blocking Decision Brian O'Keefel 107

Chapter 10 Toyota Pursues Zero Defects Alex Taylor III 117

Chapter 11 Extreme Customer Service at Nordstrom Geoff Colvin 129

Chapter 12 Tata Takes the Sting out of a Painful Situation Geoff Colvin 139

Chapter 13 Boeing Bets big on the 707 Adam Lashinsky 149

Chapter 14 IBM's Operation Bear Hug Adam Lashinsky 157

Chapter 15 Wal-Mart Createst the 6 a.m. Meeting Hank Gilman 167

Chapter 16 Eli Whitney: Is Your Business in Trouble? Pivot! Geoff Colvin 175

Chapter 17 The HP Way David A. Kaplan 185

Chapter 18 Henry Ford Doubles Worker's Wages Alex Taylor III 195

About the Authors Geoff Colvin Hank Gilman David A. Kaplan Adam Lashinsky Brian O'Keefe Jennifer Reingold Timothy K. Smith Alex Taylor III Nicholas Varchaver 205

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