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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
     

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

3.0 2
by Doug McKenzie-Mohr
 

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To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

Overview

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

Editorial Reviews

From the Publisher

I highly recommend the definitive and must read book Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, to anyone serious about creating a sustainable environment policy or plan, and for implementing a system of community-based social marketing. This book will be read over and over again, and makes the ideal textbook for developing and enriching behavioral change regarding sustainability and the environment.

Read the landmark and now classic guide Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, and discover some fresh thinking, and a community based approach to sustainable development. This book provides the framework to transform people's behavior and their lives as they change their behavior and attitudes toward the environment and sustainability.
Wayne Hurlbert - Blog Business World

I highly recommend the definitive and must read book Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, to anyone serious about creating a sustainable environment policy or plan, and for implementing a system of community-based social marketing. This book will be read over and over again, and makes the ideal textbook for developing and enriching behavioral change regarding sustainability and the environment.

Read the landmark and now classic guide Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, and discover some fresh thinking, and a community based approach to sustainable development. This book provides the framework to transform people's behavior and their lives as they change their behavior and attitudes toward the environment and sustainability.
Wayne Hurlbert - Blog Business World

Product Details

ISBN-13:
9781550924626
Publisher:
New Society Publishers
Publication date:
03/15/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
192
Sales rank:
1,227,856
File size:
1 MB

Meet the Author

Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada’s public education efforts on climate change.

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Bought this online for a college class. It was significantly cheaper and much handier to have on ipad than hardcopy. Being able to book mark, highlight and search is a great feature, sure beats flipping through page after page and not finding what you were looking for!